Senior Manager, Consumer Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the lifecycle marketing strategy and roadmap aimed at enhancing customer lifetime value.

• Establish customer contact strategies, encompassing cadence, channel selection, frequency limits, and message prioritization.

• Create and manage onboarding and first-payment experiences.

• Formulate business cases and recommendations throughout the loan lifecycle, focusing on digital adoption, benefits and rewards enrollment, and guiding customers toward their next vehicle.

• Manage customer segmentation and targeting utilizing data on behavior, tenure, and engagement.

• Oversee lifecycle marketing as a performance portfolio, optimizing investments to drive incremental lifetime value.

• Lead the lifecycle testing agenda, including hypothesis development, holdout testing, result analysis, and scaling of successful initiatives.

• Collaborate with digital product, creative, marketing operations, analytics, servicing strategy, Legal, and Compliance teams.

• Report on value generated and pinpoint future investment opportunities.

• Carry out other assigned duties.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• Over 7 years of experience in lifecycle, CRM, retention, or customer marketing.

• Demonstrated success in boosting customer lifetime value, retention, or repeat purchases through lifecycle or CRM initiatives, measured incrementally.

• Practical experience with marketing automation and customer engagement platforms across email, SMS, push notifications, and in-app communications.

• Background in executing testing programs and quantifying incremental impact using holdouts or control groups.

• Strong problem-solving abilities and business acumen, with a history of framing ambiguous issues quantitatively and providing sound recommendations.

• Experience managing programs from concept to launch in collaboration with product, creative, and analytics teams.

• Exceptional written and verbal communication skills.

• Required degrees must be obtained from institutions of Higher Education accredited by the Council for Higher Education Accreditation or an equivalent body.

• Must not require sponsorship now or in the future to work legally for Credit Acceptance.

🏝️ Benefits

• Annual bonus plan.

• 401(K) match.

• Adoption assistance.

• Parental leave.

• Tuition reimbursement.

• Comprehensive medical, dental, and vision coverage.

• Nonstandard benefits.

• Work-from-home arrangement.

• Occasional planned travel to the Southfield, Michigan office.

• Equal Opportunity Employer and inclusive working environment.