Senior Manager, Consumer Insights

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and oversee the comprehensive execution of a dynamic insights ecosystem, which comprises qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation.

• Monitor wellness behaviors, occasion-driven triggers, and unmet consumer demands.

• Convert raw data and research insights into actionable business strategies, enhancements in brand positioning, and innovative concepts.

• Manage relationships with external insight agencies, research vendors, and platforms, ensuring projects are completed on schedule, within budget, and uphold high strategic standards.

• Identify opportunities in white space across various categories, formats, benefits, life stages, and channels.

• Support innovation steering processes and ideation workshops across departments using consumer data and established parameters.

• Collaborate with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to progress new product concepts through the development pipeline.

• Design, implement, and analyze concept tests, pricing studies, volumetric forecasting, and market research initiatives.

• Develop in-market pilot testing and rapid A/B learning frameworks in conjunction with Retail, Performance Marketing, and E-Commerce teams.

• Lead post-launch learning cycles by synthesizing consumer feedback and reviews to refine offerings and guide pipeline decisions.

• Act as a strategic insights partner to omnichannel teams, including DTC, Amazon, Retail, Professional, and International.

• Create visually engaging, digestible, and impactful presentations for stakeholders across all organizational levels.

• Cultivate a culture of consumer-centricity throughout internal departments.

⛳️ Requirements

• 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, particularly within the CPG, wellness, food & beverage, or dietary supplement sectors.

• Extensive expertise in qualitative and quantitative research methodologies, including focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools like IRI/Nielsen/SPINS.

• Strong grasp of consumer journeys in omnichannel settings, including Amazon, DTC, traditional retail, and professional channels.

• Outstanding analytical and storytelling capabilities.

• Proven ability to merge creative thinking with data-driven commercial acumen.

• Established record of collaborating with and influencing cross-functional Product, Marketing, and Sales teams without direct authority.

• Bachelor's degree is essential.

• An advanced degree in Marketing, Psychology, Behavioral Science, Business Analytics, or an MBA is highly preferred.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Opportunities for professional development and career advancement.

• Flexible work arrangements and a supportive work environment.