Senior Manager, Commerce Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee commerce media strategy and execution across a diverse portfolio of accounts

• Lead and nurture a team of Commerce individual contributors

• Guarantee consistent, high-quality results across platforms such as Amazon, Walmart, Criteo, and other retail media channels

• Provide coaching, conduct reviews, establish best practices, and collaborate cross-functionally

• Manage significant launches, complex troubleshooting, and critical client interactions

• Establish team objectives, hold regular one-on-one meetings, offer coaching and feedback, and create career development paths

• Evaluate client-facing plans, performance narratives, testing agendas, and presentations

• Direct hiring processes, interviews, talent assessment, promotion recommendations, and development strategies

• Encourage cross-training across various commerce media capabilities

• Take ownership of integrated commerce media planning and execution aligned with client business goals

• Lead or co-lead senior client interactions, conveying recommendations, trade-offs, and expectations

• Link commerce media activities with full-funnel and cross-channel strategies

• Standardize processes for launch readiness, quality assurance, pacing hygiene, change logs, documentation, and reporting

• Implement and uphold the Commerce Media Tinuiti Way

• Foster collaboration across adjacent teams and manage dependencies and transitions

• Promote proficiency in Tinuiti tools, commerce platforms, automation, and appropriate AI applications

• Advocate for reusable templates and workflows to minimize manual tasks and rework

• Direct platform and workflow feedback to commerce leadership and product/operations teams

• Ensure decisions are data-driven using metrics such as pacing, CPC/CPA, ROAS/ACoS, NTB, and share-of-voice/brand signals

• Define testing hypotheses, setups, timing for readings, and documentation of learnings

• Supervise measurement alignment and integrate insights into future strategies

• Identify and scale growth opportunities across client accounts

• Mitigate inefficient spending, quality assurance errors, pacing delays, and unfavorable inventory trends

• Lead 1–2 cross-account initiatives per half to enhance consistency or efficiency

⛳️ Requirements

• 7–10+ years of experience in commerce media, retail media, or paid commerce

• Significant experience in major retail media ecosystems, including Amazon and/or Walmart, among others

• Proven track record in leading and developing teams, including individual contributors and potentially first-line managers

• Experience in performance management, quality assurance oversight, and capability development

• Strong understanding of commerce media optimization and measurement concepts, including ROAS/ACoS, NTB, incrementality, experimentation, and retail seasonality/event dynamics

• Demonstrated capability to standardize operational methods across multiple accounts

• Ability to maintain high-quality outcomes amid shifting priorities

• Excellent communication and storytelling skills suited for executive audiences

• Capability to translate intricate performance drivers into clear actions and expectations for clients and internal leadership

🏝️ Benefits

• Unlimited paid time off

• Fully remote work environment

• Flexible work arrangements

• 20 paid holidays

• Comprehensive medical, dental, vision, life, and disability insurance

• Flexible Spending Accounts

• Retirement matching up to 4% of contributions at 100%

• Fringe benefits

• Forma

• Unlimited telemedicine and teletherapy services at no cost

• Thankful giving

• Equity options

• Birthing parents receive 16 weeks of leave with 100% pay

• Partners are entitled to 12 weeks of parental leave

• Access to on-demand learning resources

• Mentorship program available

• Leadership and management development programs and resources offered

• Monthly variable revenue payment opportunity through RevShare

• Discretionary annual performance bonus