Senior Manager, Cattle Biologicals

This is a fully remote position, open to applicants in Alabama, +9 more locations.

📋 Description

• Create and implement marketing strategies for the complete Cattle vaccine portfolio, including BOVISHIELD GOLD and INFORCE.

• Meet the quarterly and annual P&L operating objectives for US Cattle Bios.

• Design and oversee the Lifecycle Strategy.

• Formulate, execute, and assess marketing initiatives that support both short-term and long-term portfolio and brand development.

• Establish sales and operational budgets while adhering to approved financial guidelines.

• Engage in planning, market development, product forecasting, and strategizing for new assets.

• Collaborate with internal teams across Technical Services, Sales, Marketing Communications, Market Research, Regulatory, Legal, Finance, Pricing, Learning & Development, and Manufacturing.

• Partner with external vendors to drive market expansion.

• Develop and implement marketing activation strategies that foster demand generation.

• Manage communications with customers, business managers, account teams, the Customer Interaction Team, and senior leadership.

• Lead the development and execution of NSMs and POAs.

• Track customer insights, competitive activity, and market trends to refine marketing strategies.

• Sustain relationships with Market Research, advertising agencies, and external partners.

• Exemplify Zoetis’ Values and Leader Behaviors as a leader within Cattle and Equine Marketing.

⛳️ Requirements

• 7-10+ years of experience in marketing leadership or a related field with a proven track record of success.

• Bachelor’s degree in Business or a related field.

• Preferably possess experience in animal health and livestock marketing.

• MBA is preferred.

• Strong grasp of science-based marketing and the overall marketing process.

• Demonstrated ability to create and implement best-in-class integrated marketing plans and programs.

• Proven experience in leading or influencing a team within a strategic business initiative.

• Ability to positively influence individuals without direct authority.

• Excellent team collaboration and relationship-building abilities.

• Proficient in written and verbal communication, project management, and computer software skills.

• Strong financial analysis capabilities and demonstrated experience in managing budgets and expenses.

• Solid business acumen, analytical thinking, problem-solving skills, and attention to detail.

• Proven capability to manage and effectively prioritize multiple projects.

• Proficiency in computer skills, including MS Office, and ability to learn Zoetis systems.

• Willingness to travel for internal and external meetings and customer interactions (over 25%).

• Must have or be able to obtain authorization to work in the US for Zoetis.

🏝️ Benefits

• Full-time regular colleague position.

• Equal opportunity employment.

• Reasonable accommodations available for individuals with disabilities.