Senior Manager, Business Communications

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the comprehensive communications strategy and narrative for Zillow's agent and broker operations.

• Act as the strategic project manager overseeing media relations, owned content, and events.

• Develop plans, designate responsibilities, and ensure consistency across communication initiatives.

• Maintain message alignment across various channels and teams.

• Stay informed on the product roadmap and business context, proactively briefing channel teams.

• Identify and capitalize on new organizational opportunities.

• Advocate for agent and broker priorities within the owned content team.

• Prepare customer proof points and partner stories for launches and announcements.

• Create issue-specific messaging for frontline teams addressing sensitive or complex subjects.

• Conduct messaging training sessions and assist business leaders in training their teams.

• Identify executive visibility opportunities and coordinate implementation with the Communications team.

• Serve as the senior communications liaison for agent and broker business leaders.

• Represent agent and broker businesses to Corporate Affairs leadership.

• Cultivate relationships with product, marketing, legal, and other partner teams.

• Monitor and report key project metrics and leverage lessons learned for future planning and business strategies.

⛳️ Requirements

• Over 10 years of experience in communications.

• Communications background in a technical, customer-facing business where product, legal, and policy intersect.

• Proven experience in developing and owning communications strategies.

• Capability to guide channel teams towards effective tactics.

• Skill in clarifying ambiguity, prioritizing competing demands, and managing complex multi-channel initiatives.

• Exceptional written and verbal communication abilities.

• Proficiency in transforming complex product and business topics into clear, engaging narratives.

• Strong skills in message development, risk identification, and communication sequencing.

• Ability to recognize executive visibility opportunities.

• Capacity to influence director-level stakeholders without direct authority.

• Solid project management skills, including workback plans, RACIs, and accountability for deadlines.

• Ability to oversee multiple workstreams across two businesses.

• Familiarity with AI tools and sound judgment regarding their application.

• Understanding of agent and broker ecosystems, product roadmaps, and the business value of communications.

🏝️ Benefits

• Equity awards based on factors such as experience, performance, and location.

• Option for remote work from a location of the employee's choice.

• Flexibility to work from wherever employees are most productive.

• Commitment to equal employment opportunities and accommodation support.