Senior Manager, B2B Paid Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid media strategy and investment for Zillow's Agent software and advertising product suite.

• Oversee an eight-figure annual budget across both upper-funnel and performance media.

• Develop measurement systems that link media investment to the Sales pipeline and demonstrate return on investment.

• Establish strategy, advocate for it to leadership, and adjust it based on evidence.

• Lead a team of two media strategists and collaborate with an external media agency.

• Work in partnership with Search/Social investment, Agent Marketing leadership, Sales, Data Science, Finance, and other cross-functional teams.

• Create the annual media plan for over six agent products/campaigns, detailing objectives, KPIs, product mix, channel mix, and flighting.

• Assess marginal return, pinpoint diminishing returns, and reallocate investment accordingly.

• Manage annual planning, real-time pacing, forecasting, cost accountability, and investment business cases.

• Oversee attribution, lifetime value, acquisition cost, marketing mix modeling direction, and ensure tracking integrity.

• Convert media results into Sales pipeline and revenue impact.

• Establish testing agendas, media briefs, prioritization, and performance benchmarks.

• Mentor two media planners and channel execution partners.

• Plan team capacity and set operating standards for planning, measurement, and reporting.

• Represent Agent Media in investment decisions facing the CMO and during quarterly business reviews.

• Lead broader Paid Marketing initiatives, including AI enablement and enhancements to ways of working.

⛳️ Requirements

• A minimum of 8 years of B2B marketing experience, including at least 6 years focused on Paid Marketing.

• At least 3 years of experience in people management.

• 3–5 years of experience utilizing CRM tools such as Salesforce or HubSpot.

• Familiarity with Claude Cowork and OpenAI Work for creating workflows and agentic tools.

• Experience using AI to query/debug data from data lakes such as Databricks.

• Proven experience in creating dashboards and automated reporting.

• Understanding of account-based or intent-based media and multi-stakeholder buying cycles.

• Ability to independently query data warehouses like Databricks and address spend-to-revenue inquiries.

• Strong knowledge of measurement, including multi-touch attribution, incrementality testing, and marketing mix modeling.

• Excellent communication skills in a fast-paced environment.

• Bachelor's degree in marketing, business, economics, analytics, or a related field.

• A Master's degree is considered an asset.

• Preferred: experience in real estate, proptech, marketplaces, or related industries.

• Preferred: experience marketing B2B software or subscription products via paid media.

• Preferred: agency experience.

🏝️ Benefits

• Equity awards.

• Remote work from a location of your choice.

• Flexibility in distributed work through Cloud HQ.

• Equal employment opportunity and accommodations for disabilities.