Senior Manager, Analytics – Marketing Insights

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of MMM, MTA, and incrementality testing throughout the marketing funnel.

• Assess DTC channel performance and the effects of cross-channel initiatives utilizing Northbeam or comparable platforms.

• Analyze channel efficiency and suggest priorities for marketing investments.

• Leverage subscription and DTC economics to guide marketing strategies.

• Assist in the design and analysis of A/B tests across CRM and marketing channels.

• Create and sustain executive dashboards that reflect marketing and customer performance.

• Convert complex, multi-source data into straightforward, actionable insights.

• Collaborate with the CRO and marketing leadership to facilitate data-driven decision-making.

• Develop models for churn, LTV, profitability, and sensitivity analysis.

• Create models that assess the long-term financial implications of tests and business decisions.

• Utilize analysis and modeling to support go/no-go recommendations.

• Assess and assist in selecting the next BI/analytics platform, including AI-enhanced capabilities.

• Lead the migration from Power BI to the chosen platform, ensuring report transfer and stakeholder engagement.

• Map and document data sources, definitions, dependencies, and existing gaps.

• Set data quality, governance, and metric standards.

• Manage data connections and ETL processes as required.

• Report directly to the Chief Retention Officer and act as the analytics subject-matter expert.

⛳️ Requirements

• Minimum of 7 years in analytics, marketing analytics, or a closely related quantitative discipline.

• Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, or a related area.

• Extensive knowledge of subscription and DTC unit economics, including metrics like CAC, ROAS, CPA, churn, LTV, and AOV.

• Practical experience with MMM, MTA, and incrementality testing, including resolving conflicting model outputs.

• Familiarity with Northbeam, Triple Whale, Rockerbox, or similar attribution/analytics platforms.

• Strong statistical modeling capabilities, particularly in churn, LTV, and profitability modeling.

• Proficient in SQL and adept in Python for data transformation, automation, and modeling tasks.

• Experience in designing and interpreting A/B tests and causal inference methodologies.

• Proven hands-on experience with Power BI or similar BI platforms, along with expertise in transitioning to new technologies.

• Demonstrated ability to translate analysis into clear business recommendations and to challenge assumptions when necessary.

• Excellent communication skills with a background in presenting to CEO/COO-level audiences.

• Capability to work independently, prioritize competing demands, and manage long-term projects effectively.

• Nice to have: Experience in a DTC + Amazon hybrid business, with a focus on measuring cross-channel halo effects.

• Nice to have: Background in subscription services, health & wellness, or supplements.

• Nice to have: Experience in evaluating or migrating BI platforms such as Domo, Sigma, Looker, or Tableau.

• Nice to have: Knowledge of AI-driven analytics and decision-making tools, including natural-language reporting, Hightouch, Braze, or similar platforms.

• Nice to have: Experience with dbt, Airflow, or analogous data pipeline tools.

• Nice to have: Previous experience in managing or mentoring junior analysts.

🏝️ Benefits

• Flexible time off plus 9 annual company holidays.

• Paid vacation day for your birthday - celebrate your awesomeness!

• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees.

• 100% company-paid Life Insurance and Short-Term Disability Coverage.

• 3% Employer contributions to 401(k) regardless of employee participation.

• Matching Charitable Contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance.

• Employee Product Samples and Discounts.

• Professional Development Fund.

• Free Calm App Subscription.