Senior Manager, Ad Operations, Yield

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for the supply side of Babylist Media's onsite and offsite advertising operations.

• Manage Koddi configuration, serving logic, and delivery health across onsite placements such as Registry, Feed, and Shop.

• Evaluate the current technology stack within the first 90 days and provide a comprehensive ad-tech, inventory, and yield roadmap.

• Define inventory rules for capacity, allocation, and prioritization, working in collaboration with Revenue Systems to ensure Boostr and Koddi adhere to them.

• Enhance eCPM, fill rates, and utilization from the existing supply.

• Establish and oversee the outsourced onsite ad operations partner, including service level agreements (SLAs), quality assurance standards, and escalation processes.

• Drive offsite distribution strategies across platforms such as Meta, TikTok, YouTube, Pinterest, and Babylist Connect.

• Develop incident response protocols to proactively identify delivery issues before they necessitate make-goods.

• Manage the transition from flat-fee sponsorships to CPM-based selling and ultimately to self-serve buying.

• Lead the execution team while remaining actively engaged with the ad server.

• Report directly to the Director of Revenue Operations.

⛳️ Requirements

• Experience on the sell-side at a publisher or retailer that owns and monetizes its inventory.

• Recent hands-on experience with ad server administration, including line items, targeting, priorities, and delivery rules.

• Knowledge of ad server logic and tradeoffs, such as priority tiers, competing demand, pacing, frequency, and fill rates.

• Proven experience in managing yield metrics such as eCPM, fill rates, sell-through, and utilization.

• Background in constructing inventory frameworks, including planning capacity, allocating resources, and prioritizing rules while preventing overselling.

• Experience in leading teams and partners while maintaining a hands-on approach.

• Familiarity with DSPs, SSPs, programmatic advertising, identity, and measurement concepts.

• Capability to communicate technical trade-offs clearly to Sales, Product, and Finance teams.

• Comfort in navigating between strategy development, vendor management, and troubleshooting tasks.

• Active engagement with AI tools to enhance work efficiency.

• Experience in retail media is a significant advantage.

• Background in transitioning a direct-sold, flat-fee business model to CPM or programmatic selling is beneficial.

• Familiarity with paid social distribution through platforms like Meta, TikTok, Pinterest, and YouTube is a plus.

🏝️ Benefits

• Annual bonus potential ranging from 20% to 25%.

• Competitive salary and significant opportunities for career advancement.

• Pathways for career progression and performance-based promotions.

• Company-sponsored medical, dental, and vision insurance.

• Retirement savings plan with company matching contributions.

• Flexible spending accounts available.

• Generous parental leave and paid time off (PTO) policies.

• Winter Wonder Week: the entire company enjoys a paid week off at the end of the year.

• Remote work stipend to help set up your home office.

• Benefits for physical, mental, and emotional health, as well as parenting, childcare, and financial planning resources.

• Access to leading tools like Claude and ChatGPT from day one.