Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of CRM performance focusing on the conversion from registered users to first purchases, token revenue, and the frequency of repeat purchases.

• Develop and enhance customer segments, triggers, campaigns, and automated lifecycle journeys.

• Propel first-purchase conversions and repeat monetization through targeted CRM strategies.

• Manage initiatives related to onboarding, retention, churn prevention, reactivation, and lifetime value (LTV).

• Design and execute CRM experiments to pinpoint and amplify high-value opportunities.

• Analyze customer behavior and revenue performance to uncover conversion and monetization opportunities.

• Assess CRM impact through clear attribution, incrementality, and performance analysis before and after initiatives.

• Collaborate cross-functionally to create and implement CRM initiatives and experiments.

• Identify ways to enhance CRM's contribution to overall business revenue.

• Build momentum and independently solve problems in an environment without predefined procedures.

• Contribute to the development and enhancement of the CRM function.

• Utilize AI tools where appropriate for analysis, segmentation, personalization, experimentation, and content creation.

• Lead or mentor CRM specialists when applicable.

⛳️ Requirements

• Demonstrated history of significantly impacting commercial outcomes through CRM initiatives.

• Ability to illustrate a clear CRM enhancement with a baseline, actions taken, personal accountability, timeframe, and measurable results.

• Relevant B2C experience in a high-volume consumer market based on subscriptions, repeat deposits, tokens, credits, virtual currency, or similar recurring-purchase models.

• Practical experience in building customer segments, triggers, campaigns, experiments, and automated lifecycle journeys.

• Proven responsibility for both first-purchase conversions and repeat monetization.

• Solid understanding of revenue, conversion rates, retention, and LTV.

• Strong grasp of CRM attribution and incrementality.

• Experience in utilizing data to identify opportunities and make informed commercial decisions.

• A strong mindset for experimentation and problem-solving.

• Ability to differentiate personal contributions from overall team results.

• Comfortable working independently without a finalized playbook.

• Capable of working cross-functionally and generating momentum without needing perfect information.

• Experience in iGaming, free-to-play gaming, or other repeat-purchase models is a plus.

• Experience in leading or coaching CRM specialists is an advantage.

• Familiarity with using AI for CRM analysis, segmentation, personalization, experimentation, or content creation is beneficial.

• Proficient in English (C1-C2).

• Fully comfortable working with uncensored AI models and adult-oriented content.

🏝️ Benefits

• Competitive salary package.

• Additional performance-based bonuses.

• Preference for a B2B contract.

• Opportunity to take substantial ownership of CRM growth and monetization.

• Direct reporting line to the Co-founder & CMO.

• Work in an international, high-growth AI environment.

• And many more!!!