Senior Integrated Media Planner

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Manage accounts and oversee media services for brand and agency advertisers.

• Supervise the creation and quality assurance of media plans.

• Deliver integrated media recommendations and plans to client stakeholders.

• Collaborate with research and strategy team members.

• Stay informed about the digital media landscape and Basis products and solutions.

• Comprehend how digital channels synergize to achieve business outcomes.

• Mentor and train junior members of the planning team.

• Introduce innovative ideas to clients through digital advancements, research, and industry expertise.

• Utilize syndicated research to substantiate recommended media strategies.

• Work with analytics teams to align media strategies with business goals and success metrics.

• Negotiate with vendors regarding inventory and pricing.

• Build and maintain relationships with ad operations, campaign analytics, and search and social media planners.

• Ensure campaign success, client satisfaction, and retention.

• Provide clients insights on advertising trends, including the implications of a cookie-less future.

• Manage insertion orders, media plan adjustments, and publisher IO approvals.

• Execute campaigns to achieve budgets and KPIs.

• Assist Finance with billing processes and discrepancies.

• Complete traffic sheets and collect creative assets and instructions.

⛳️ Requirements

• A minimum of 5 years of experience or a relevant combination of education, training, and experience.

• At least 4 years of experience in digital media buying and planning.

• Prior experience in mentoring junior team members.

• Strong knowledge of programmatic media and real-time bidding.

• Proficient in holistic media planning principles and media planning tools.

• Experience with syndicated research tools.

• Familiarity with working alongside a Demand Side Platform.

• Strategic thinking and proactive attention to detail in client service.

• Excellent written and verbal communication abilities.

• Strong skills in issue resolution and problem-solving.

• Capability to thrive in a cross-functional team environment.

• Advanced skills in Excel and PowerPoint.

• Dedication to fostering inclusive and respectful environments where all voices are recognized and supported.

• Thoughtful approach to collaboration, design, and decision-making that emphasizes equity, access, and continuous learning.

🏝️ Benefits

• Flexible work week.

• 401k/RRSP matching.

• Mental health support.

• Paid sabbaticals.

• Generous parental leave.

• Flexible work options.

• Choices for remote, hybrid, or on-site work across the U.S. and Canada.

• Competitive benefits package.

• Potential bonuses.

• Potential equity options.

• Equal-opportunity workplace.

• Accessibility assistance during the interview process.