Senior Integrated Marketing Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the integrated go-to-market strategy for launching the Wishlist feature, seasonal campaigns, and Registry/Wishlist initiatives.

• Lead user research, market sizing, and journey mapping specifically for Wishlist users.

• Oversee editorial and content requirements essential for executing each strategy.

• Collaborate across functions with product teams, Brand & Creative, Growth channels, Corporate Communications, and Content/Social.

• Develop a cohesive GTM strategy in alignment with the product squad roadmap.

• Establish creative quality benchmarks and evaluate creative outcomes.

• Assemble an internal playbook that includes competitive analysis, market opportunities, market sizing, and criteria for marketing success.

• Provide finalized GTM plans to execution teams while ensuring initiatives progress concurrently.

• Manage the customer marketing value proposition for Wishlist across various channels.

• Propel measurable growth in Wishlist adoption and take accountability for the results.

• Update the Sr. Director of Customer Marketing on progress and any obstacles encountered.

⛳️ Requirements

• Extensive experience in a senior-level Integrated Marketing position.

• Demonstrated success in leading through influence as an individual contributor.

• Proficient in utilizing UX, analytics, and custom research to formulate product marketing strategies.

• Experience in consumer marketing at scale across email, push notifications, SMS, paid media, and website channels.

• Background in product marketing, adept at translating feature roadmaps into compelling customer narratives and sequential plans.

• Proven track record of fostering business growth through cross-functional collaboration.

• Capable of directing editorial and content efforts and effectively briefing creative teams.

• Competent in navigating ambiguity and leading with a sense of curiosity.

• Regular use of AI tools and a commitment to staying updated on AI advancements.

• Skilled in leading through influence.

🏝️ Benefits

• Target annual bonus of 20%.

• Competitive equity options.

• Company-covered medical, dental, and vision insurance.

• Retirement savings plan with company matching contributions.

• Flexible spending accounts available.

• Generous paid parental leave and paid time off (PTO).

• Winter Wonder Week: the entire company enjoys a paid week off at year-end.

• Remote work stipend to help establish your home office.

• Benefits supporting physical, mental, and emotional well-being, parenting, childcare, and financial planning.

• Competitive salary.

• Opportunities for professional growth and career advancement.

• Advancement based on performance.

• Access to leading tools like Claude and ChatGPT from the outset.