Paid Search Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead the charge in driving efficient and profitable client growth through Paid Search and Shopping.

• Create and optimize comprehensive funnel programs aimed at minimizing waste and maximizing impact.

• Employ rigorous measurement techniques and AI-driven workflows to enhance ROAS, revenue, and customer lifetime value (LTV).

• Leverage Tinuiti’s Bliss Point platform to guide optimization and growth strategies.

• Formulate strategies based on client P&L, market conditions, and the customer journey.

• Cultivate trusted relationships with client stakeholders.

• Coordinate multi-channel activities to align with brand and ecommerce goals.

• Incorporate search and shopping initiatives into broader growth strategies.

• Utilize Google/Microsoft Ads, SA360/Skai, feed management, and AI functionalities.

• Convert complex datasets into practical insights.

• Recommend statistically valid tests with clear success metrics.

• Ensure high data quality across tagging, feeds, and tracking systems.

• Provide education to clients and internal teams.

• Document insights and create scalable playbooks.

• Identify and eliminate inefficiencies in processes and media.

• Implement test roadmaps that encompass conversion, incrementality, creative, audience, and offers.

• Deliver timely reports, quarterly business reviews (QBRs), and recommendations that foster trust and support decision-making.

⛳️ Requirements

• 5–7 years of experience managing Paid Search/Shopping at scale (over $200k/month) with complete ownership.

• Proficiency in Google Ads, Microsoft Ads, and Merchant Center.

• Experience with feed management tools, such as Feedonomics.

• Familiarity with competitive analysis tools, including Auction Insights, Adalysis, Adthena, or SpyFu.

• Experience with campaign management platforms like SA360 or Skai.

• Comfort with scripting and automation processes.

• Strong skills in Excel, Google Sheets, PowerPoint, and Google Slides.

• Possession of Google Search & Shopping certification, or the ability to obtain it within the first 60 days.

• Advanced proficiency in Excel/Sheets.

• Strong skills in experimentation and forecasting.

• Capability to quantify financial impacts effectively.

• Ability to present compelling stories to senior stakeholders and maintain a strong client-facing presence.

• Skills to influence across various functions.

• Experience mentoring junior employees or peers.

• Progressive understanding of multi-channel strategies.

• Deep expertise in Paid Search and Shopping.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible work arrangements.

• 16 paid holidays each year.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Group life insurance.

• Income protection benefits.

• Pension scheme with employer contributions matching up to 5%.

• Help@Hand Wellbeing services.

• Thankful giving program.

• Equity opportunities.

• For birthing parents: 16 weeks of leave at 100% pay.

• For non-birthing parents: 4 weeks of leave at 100% pay.

• Additional parental leave available in accordance with statutory requirements.

• Access to on-demand learning through LinkedIn Learning.

• Mentorship program available.

• Leadership and management development programs and resources.