Head of Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Define the vision and strategic roadmap for Code3’s paid search initiatives.

• Create viewpoints, standard operating procedures, and quality benchmarks for Google and Microsoft platforms.

• Enhance account performance, achieve client objectives, and recognize growth opportunities.

• Convert advancements in AI, automation, and evolving search behaviors into actionable insights.

• Integrate paid search efforts with Creative, Commerce, Paid Social, Measurement, and Client Partnership.

• Manage paid search outcomes across the entire client portfolio.

• Provide counsel to senior clients and act as a point of escalation.

• Offer strategic guidance and hands-on support for larger or more complex accounts.

• Supervise planning, execution, and evaluation while translating performance metrics into actionable recommendations.

• Collaborate on account strategies, executive relationships, client retention, and growth initiatives.

• Expand the paid search portfolio through client retention, growth, and new business acquisition.

• Direct paid search strategies for audits, pitches, and prospect discussions.

• Manage the Google partnership while fostering relationships with Microsoft and other industry partners.

• Oversee staffing, utilization, revenue, and profitability in collaboration with agency leadership.

• Enhance market presence through content creation, case studies, and public speaking engagements.

• Lead and develop an initial team of five professionals.

• Take charge of hiring, coaching, performance management, and career development.

• Establish training programs and operational frameworks.

• Plan for staffing and operational capacity.

• Promote curiosity, collaboration, ownership, and a culture of continuous improvement.

⛳️ Requirements

• Over 8 years of experience in paid search, with significant agency experience and extensive knowledge of Google Ads and Microsoft Advertising.

• More than 3 years of experience leading paid search teams, including hiring, coaching, and managing performance.

• Proven track record of enhancing account performance, fulfilling client goals, retaining and expanding business, and proactively addressing risks.

• Experience in advising senior clients and leading audits, pitches, and strategic presentations for new business opportunities.

• Strong proficiency in measurement, including conversion tracking, GA4, attribution, incrementality, and experimentation.

• Solid business acumen related to revenue generation, profitability, staffing, and capacity planning.

• Experience in developing effective processes, quality standards, and team training programs.

• Willingness and capability to directly engage with select accounts on the platform.

• Exceptional written, verbal, and presentation communication skills.

• Relevant certifications in Google Ads and Microsoft Advertising, or readiness to complete them shortly after joining.

• Highly preferred: familiarity with product feeds, Merchant Center, and Shopping optimization.

• Highly preferred: background in both eCommerce and lead-generation clients.

• Highly preferred: experience with GEO, AI search, or answer engines and their effect on consumer discovery.

• Highly preferred: existing relationships with Google, Microsoft, or relevant technology partners.

• Successful completion of a background check is required for candidates receiving an offer.

🏝️ Benefits

• A remote-first workplace designed to encourage flexibility and connectivity.

• Comprehensive medical, dental, and vision coverage.

• Generous retirement benefits.

• Thoughtful parental leave and reintegration program.

• Flexible Time Off policy.

• Opportunities for sabbaticals.

• Paid holidays.

• Quarterly Company “Recharge” Days.

• Holiday closure during December.

• Continuous learning and development opportunities.

• Transparent practices related to Diversity, Equity, Inclusion, and Belonging (DEIB).

• Bonus opportunities based on company and client success.