Director of Paid Advertising

This is a fully remote position, open to applicants in New Hampshire, +3 more states.

📋 Description

• Spearhead Big Leap’s paid media strategy and execution while reporting directly to the President.

• Supervise innovation, team development, client relationships, and enhancements to internal processes.

• Ensure the alignment of paid media strategy with Big Leap and client objectives in collaboration with internal teams.

• Drive paid media innovation, provide strategic guidance, assess campaigns, and mentor team members.

• Foster growth and retention of high-performing client accounts by tackling challenges, sharing insights, and showcasing Big Leap’s value.

• Collaborate with Client Success to achieve results and pinpoint opportunities for account growth.

• Work alongside sales, product, creative, and fulfillment departments to develop new channels and client success strategies.

• Oversee and enhance departmental processes to ensure efficiency, effectiveness, and scalability.

• Utilize data analysis to shape strategy and optimize performance across Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce advertising channels using GA4, Looker Studio, and Excel.

• Report on product KPIs and objectives, particularly focusing on ROAS, CAC, conversion rates, and performance in paid social and ecommerce.

• Coordinate the delivery of products to client services and clients.

• Develop and assist in training teams on client strategy, roadmap execution, and planning for large initiatives.

• Propel innovation and establish best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok.

• Share project data and information with internal colleagues and managers.

• Execute client relationship responsibilities and other assigned tasks.

⛳️ Requirements

• A minimum of 5 years of experience in paid media account management or strategic roles.

• Strong proficiency in paid social advertising, including Meta and TikTok, especially for ecommerce brands.

• Experience in search advertising, including Google Ads and Bing Ads.

• Familiarity with LinkedIn, display, and programmatic advertising.

• Expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance enhancement.

• Solid understanding of ecommerce metrics like ROAS, CAC, and conversion rates.

• Significant experience in team management.

• At least 2 years of experience in an agency environment or a similar fast-paced context.

• Capability to manage and progress multiple projects simultaneously.

• Experience with client-facing roles and client relationship management.

• Proficiency in reading, writing, and speaking English; some projects may necessitate advanced language skills.

• Regular and timely attendance is mandatory.

🏝️ Benefits

• Remote or Hybrid Work Capability.

• Flexible PTO.

• Flexible Work Hours.

• Wellness Reimbursement.

• Medical, Dental, Vision, 401K match, and Life Insurance benefits.

• Opportunities for growth that will enhance your skill sets and advance your career.

• A high-ranking company culture and collaborative team dynamics.