Senior Growth Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the get-started flow, eligibility and questionnaire experience, plan selection, payment methods, and checkout across all protocols.

• Maintain high standards for form friction, step sequencing, mobile checkout, page performance, trust signals, and managing errors/edge cases.

• Implement pricing strategies further down the funnel and propose as well as execute promotions.

• Direct payment method strategies and associated platform and infrastructure decisions.

• Define and manage the acquisition product roadmap in collaboration with the Marketing team.

• Create unique growth strategies tailored to each service line and protocol.

• Ensure consistency across advertising, landing pages, and the purchasing flow.

• Influence the funnel, experimentation, and analytics framework; lead vendor evaluations and selections.

• Leverage AI tools to speed up the cycle from idea to live testing.

• Enhance average order value through plan mix, longer-duration adoption, add-ons, and bundled presentations.

• Collaborate with Finance on LTV, LTV:CAC, payback period, contribution margin, budgets, and success metrics.

• Manage the testing roadmap and schedule, including experiment design, readouts, power analysis, sample sizes, stopping rules, and guardrail metrics.

• Increase experiment throughput and establish reusable experimentation practices.

• Work with Marketing on traffic quality and attribution efforts.

• Oversee organic net-new customer growth, discoverability, gifting, and household expansion initiatives.

• Manage the referral program as a product.

• Address cart and flow abandonment issues, including recovery experiences, triggered communications, and re-entry processes.

• Report directly to the Head of Product.

• Lead a dedicated engineering team aligned with the Acquisition task force.

• Own the conversion and organic growth roadmap as a senior individual contributor.

⛳️ Requirements

• Minimum of 6 years of product management experience.

• At least 3 years of responsibility for a consumer conversion funnel with direct revenue accountability.

• Experience executing the growth playbook in a DTC subscription business with significant paid spending.

• Proven track record on specific funnel and AOV metrics with concrete figures.

• Strong background in experimentation rigor.

• Proficient in writing queries and building dashboards.

• Fluency in Amplitude.

• Understanding of statistical significance and sample size considerations.

• Comfortable working with BI tools such as Looker.

• Commercial understanding of LTV, LTV:CAC, payback period, and contribution margin.

• Familiarity with modern funnel and AI tools.

• Experience advocating for platform investments.

• Existing playbooks for referral and abandonment reclamation.

• Knowledgeable in paid acquisition mechanics, including CAC and marginal efficiency on incremental spending.

• Experience collaborating closely with marketing and creative teams.

• Exceptional written communication skills.

• Genuine interest in men's health and development.

• Nice to have: experience in telehealth, regulated consumer fields, or other categories where clinical eligibility and compliance influence the funnel.

• Legally authorized to work in the country where the role is posted.

• Resumes must be submitted in English.

🏝️ Benefits

• Comprehensive benefits package: Medical, Dental, Vision, and Life Insurance.

• Flexible vacation and time-off policies.

• Liquidity of options when available.

• Extended options exercise window for loyal employees (3 months for every year of service; e.g., 1 year for employees with 4+ years of service).

• Dedicated engineering team.

• Embedded design resources.

• Budget allocated for AI and experimentation tools.

• Direct access to leadership.