Senior Growth Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the subscription funnel, overseeing user acquisition through the initial 30 days of paid usage.

• Manage web pages from the moment an ad is clicked until the trial commences.

• Direct the in-app onboarding process through the user's first workout.

• Establish the offer architecture at the conclusion of the trial period.

• Handle cancellation processes and win-back strategies.

• Create in-app features that promote equipment upselling for subscribers.

• Oversee web subscription onboarding, including signup, assessment, paywall, offer presentation, and trial activation.

• Enhance web trial conversion rates to match mobile performance.

• Develop QR-to-app landing pages and post-scan experiences for retail equipment and bundle purchasers.

• Propel in-app activation from installation through day 7 utilizing onboarding, nudges, push notifications, and in-app engagement.

• Increase trial-to-paid conversion rates through effective offer architecture and re-engagement strategies.

• Define pricing and packaging strategies across iOS, Android, and web platforms.

• Create tailored offers for new, returning, and inactive users.

• Develop shopping features, placements, and logic for in-app equipment upselling.

• Collaborate with the Senior E-commerce Manager, growth agency, and Core UX product team.

• Independently manage the web funnel with the support of a dedicated full-stack web engineer.

• Iterate paywalls and pricing structures through RevenueCat configurations.

• Influence Core UX engineering priorities for native mobile initiatives.

• Design conversion experiences that enhance customer value, avoiding reliance on pressure tactics.

⛳️ Requirements

• Proven experience managing a subscription funnel from start to finish and driving trial-to-paid conversions at a consumer scale.

• Background in launching both mobile (iOS/Android) and web subscription flows.

• Comprehensive understanding of the distinctions between mobile and web subscription processes.

• Familiarity with RevenueCat, App Store, Play Store, Stripe, and Recharge.

• Strong belief that growth initiatives should seamlessly integrate with high-quality product work.

• Capability to influence roadmaps that are managed by other teams.

• Extensive experience utilizing Claude Code.

• Eagerness to build a subscription funnel from the ground up.

• Readiness to take ownership of pricing, paywalls, and trial design.

• Ability to implement strategy directly rather than delegating execution.

🏝️ Benefits

• Opportunity to work in a dynamic and innovative environment.

• Competitive salary and performance-based incentives.

• Comprehensive health benefits and wellness programs.

• Flexible work arrangements and a supportive team culture.