Product Manager – Growth & Website

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the website, GEO, and acquisition funnel for the Career Professionals and Self Serve Employers segments.

• Oversee self-serve conversion from the initial visit through to signup, upgrade, and transition to the Assisted tier.

• Manage B2P and SMB messaging in practice and evaluate its effectiveness in conversion.

• Deliver a data-driven response to the LTV:CAC question.

• Record the Critical User Journey for the self-serve signup and upgrade process.

• Propel self-serve revenue growth and assess if this role should evolve into a permanent Senior PM position.

⛳️ Requirements

• Proven experience in self-serve growth, including funnel optimization, conversion strategies, GEO, and a history of achieving results without sales team assistance.

• Ability to articulate precisely what the product offers.

• Capability to differentiate messaging for the core learner product from Command, which is not accessible to Self Serve Employers.

• Preference for documenting processes and creating documentation in a transparent environment.

• Legal authorization to work in the location of the job.

🏝️ Benefits

• An inclusive global workplace.

• Equal opportunities for belonging, contribution, and growth.