Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of integrated campaign strategy and execution for marketing and leasing products, with an emphasis on pipeline creation and acceleration of deals.

• Craft comprehensive, multi-touch campaigns encompassing paid media, email, web, events, outbound SDR support, and content syndication.

• Collaborate with Product Marketing to convert product positioning into compelling value propositions, campaign themes, and messaging tailored to specific audiences.

• Create campaign messaging frameworks, content outlines, nurture cadences, and creative briefs.

• Work closely with SEO, web development, paid media, creative, and marketing operations teams.

• Track and evaluate campaign performance, uncover optimization opportunities, and relay results to stakeholders.

• Coordinate with Sales leaders and SDR teams regarding campaign readiness, transitions, and feedback mechanisms.

• Remain updated on best practices in demand generation, AI-driven marketing tools, and new content formats.

• Serve as a strategic advisor to Product Marketing and Sales.

⛳️ Requirements

• Over 7 years of experience in B2B SaaS demand generation or integrated campaign strategy positions.

• Proven background in executing full-funnel campaigns that integrate content strategy, digital media, and outbound initiatives.

• Demonstrated accountability for pipeline performance and campaign enhancements.

• Practical experience with Salesforce and marketing automation tools such as Pardot, Marketo, or HubSpot.

• Strong proficiency in campaign measurement, attribution, A/B testing, and performance reporting.

• Familiarity with AI-enabled technologies or previous experience in emerging tech sectors is preferred.

• Experience in the multifamily, real estate technology, or related B2B sectors is preferred.

• Comprehensive understanding of integrated campaign design.

• Excellent writing abilities for campaign themes, nurture flows, and audience-specific narratives.

• Capability to manage multiple campaigns, timelines, and stakeholders concurrently.

• Effective in a home-office environment with occasional travel as required.

🏝️ Benefits

• Health, dental, and vision insurance.

• Retirement savings plan with company matching.

• Paid time off and holidays.

• Opportunities for professional development.

• Performance-based bonuses according to position.

• Potential for annual bonuses and sales incentives based on the applicable plan, role, and individual performance.