Senior Growth Marketing Specialist

This is a fully remote position, open to applicants in Kansas, +1 more state.

📋 Description

• Take charge of the complete experimentation roadmap, starting from data-driven hypotheses to prioritization, defining variant assets, and analyzing results post-testing.

• Collaborate with the Paid Media team to enhance landing pages for ad relevance, message alignment, and improvements in Google Ads/Meta Quality Scores.

• Uphold best practices in organic search across conversion-oriented landing pages, safeguarding keyword rankings, metadata, and site structure.

• Design, set up, and carry out A/B and multivariate testing using enterprise testing platforms such as Optimizely or VWO.

• Implement minor changes to content, copy, or logic on WordPress landing pages utilizing Breakdance Builder.

• Work alongside Web Developers on essential development tasks, advanced technical implementations, and the integration of tracking scripts.

• Utilize GA4 and Hotjar to assess user drop-offs, identify form friction, and analyze intricate conversion pathways.

• Map custom events and triggers to ensure the accuracy of test metrics.

• Streamline pathways for high-intent form submissions, digital quote engine completions, digital enrollments, and click-to-call actions.

• Collaborate with Paid Media, SEO, UX/UI Design, and Web Development teams.

• Convert test metrics into actionable business insights.

• Create performance dashboards that report on conversion enhancements and cost savings in acquisition to marketing leadership.

• Leverage generative AI to brainstorm copy variations, expedite landing-page wireframing, and analyze trends in qualitative user feedback.

• Report directly to the Sr. Director of Engagement Marketing.

⛳️ Requirements

• Over 4 years of specialized experience in CRO, web optimization, or growth marketing, demonstrating a successful history of enhancing conversion rates and managing testing roadmaps.

• Strong foundational knowledge of paid acquisition channels (Meta Ads, Google Ads) and an understanding of how user intent varies based on the source of traffic.

• Familiarity with on-page SEO principles, including correct header tags, content hierarchy, and finding a balance between copy length and conversion-driven layouts.

• Basic proficiency in navigating and reviewing landing pages within WordPress using a modern block/visual framework, ideally Breakdance Builder or similar tools.

• Awareness of how tracking scripts and element styling can influence PageSpeed scores.

• Expert-level knowledge of GA4 and Google Tag Manager (GTM).

• Capability to set up custom events and triggers to validate test metrics effectively.

• Extensive hands-on experience with enterprise testing suites, preferably Optimizely; VWO or other platforms are acceptable.

• Fundamental understanding of user experience (UX) principles.

• Basic knowledge of HTML/CSS; ability to make minor style adjustments is advantageous.

• Experience in lead-generation environments such as Healthcare, Insurance, FinTech, or other highly regulated sectors is strongly preferred.

• An AI-native marketer who can effectively prompt for persuasive, compliant messaging variants and utilize AI tools for testing-lifecycle efficiency.

• A LinkedIn profile is required as part of the application process.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• A remote work environment with necessary equipment provided.

• Competitive salary package.

• Medical, Dental, and Vision benefits after a brief waiting period.

• 401k matching program available.

• Generous paid time off policy, including an additional company break during the holidays.

• Annual Volunteer Time Off (VTO).

• Donation matching program.

• Life Insurance coverage.

• Employee Assistance Program focusing on health and well-being on and off the job.

• Recognition and rewards program.

• Maternity and Parental Leave offered.

• Comprehensive training program and ongoing support throughout your entire career at Spring Venture Group.

• A diverse, inclusive, and welcoming workplace culture.

• Optional enrollment choices including HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assistance, and Legal plans.

• Extensive additional enrollment offerings, including: HSA/FSA, 401K, Spousal/Dependent Life Insurance, Short Term/Long Term Disability, Travel Assistance, Identity Protection, and Legal Plans.

• A designated workplace that complies with HIPAA regulations.