Senior Growth Marketing Manager – Subscriptions

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive the acquisition of paid subscribers in a profitable manner.

• Assist in the strategy and planning of paid advertising initiatives aimed at expanding subscriptions.

• Initiate tests for new advertising channels and evaluate the incremental lift.

• Conduct in-market tests for new creative concepts and messaging.

• Oversee high-priority marketing campaigns from the planning phase through to hands-on execution, including testing, optimization, and analysis.

• Develop and implement a new marketing program focused on paid subscriptions.

• Achieve results by testing new channels, creative approaches, and enhancing paid subscriber conversion rates.

• Collaborate with Engineering and Product teams to create and optimize landing pages, funnels, product experiences, and measurement tools.

• Rely on aggregate measurement, experimentation, and informed judgment instead of user-level targeting and tracking.

⛳️ Requirements

• A minimum of 7 years of experience in digital advertising roles.

• At least 2 years of experience in paid acquisition for freemium consumer subscription applications is preferred.

• Proficiency with app store advertisements, paid social media, and mobile app networks.

• Practical experience in establishing paid subscription programs from the ground up.

• Proven history of profitably scaling subscriber growth in relation to LTV and payback.

• Experience in a well-established, high-traffic product where subscription revenue is a secondary revenue stream is preferred.

• Proven ability to work alongside Engineering and Product teams on landing pages, funnels, product experiences, and measurement tools.

• Capability to manage complex and ambiguous projects that span business strategy and marketing tactics.

• Advanced analytical and measurement skills, including knowledge of app economics, payback, LTV, incrementality/lift testing, modeling, and data analysis.

• Exceptional written and verbal communication abilities.

• Required to attend meetings on camera via video conferencing.

• Must successfully pass a background check as a condition of employment.

• Average full-time commitment of 40 hours per week.

🏝️ Benefits

• Stock options.

• Company-sponsored health benefits for team members located in the United States.

• Paid parental leave.

• Office setup allowance.

• Co-working allowance.

• Flexible work arrangements with no core hours.

• Global all-hands meetup and team retreat travel.