Senior Growth Marketing Manager, Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the consumer engagement and growth strategy for current users within Services and Restaurants, as well as Food & Nightlife sectors.

• Enhance awareness and consideration of Yelp for home and local services.

• Manage the campaign calendar across email, push notifications, and in-product channels.

• Experiment with messaging, creative concepts, and targeting strategies to boost engagement and conversion rates.

• Promote Services visibility through both paid and organic social media on platforms such as Instagram, TikTok, YouTube, Facebook, Pinterest, and Reddit.

• Collaborate with Social and Paid Media teams to craft channel-specific content and campaigns.

• Oversee the creative vision and development of scalable, reusable creative assets.

• Monitor cultural trends to create timely and relevant campaigns that align with brand messaging.

• Transform Yelp user-generated content, including reviews, photos, videos, and community insights, into effective marketing material.

• Work alongside Product and Product Marketing teams on product launches, brand positioning, and personalized discovery experiences.

• Lead the development, execution, measurement, and optimization of growth experiments utilizing A/B testing, creative testing, audience segmentation, and analytics.

• Leverage AI and emerging technologies to enhance consumer insights, creative development, marketing workflows, and campaign performance.

• Partner with Creative, Social, Paid Media, Product Marketing, Marketing Operations, Growth Science, Product, and Engineering teams.

⛳️ Requirements

• 7-10 years of experience in growth or lifecycle marketing, specifically focused on engaging existing users and enhancing awareness and consideration.

• Proven track record in building and scaling growth campaigns across owned channels like email, push notifications, and in-product placements.

• Practical experience with marketing platforms, such as Braze, for executing campaigns and segmenting audiences.

• Hands-on experience with both paid and organic social marketing, channel-specific content strategies, creator-driven or UGC-focused creative, and best practices for different platforms.

• A strong creative vision and experience overseeing creative development from initial brief to launch.

• In-depth knowledge of internet culture, social dynamics, and consumer behavior.

• Experience in integrating user-generated content and community voices into marketing strategies.

• Strong analytical capabilities for assessing campaign performance and implementing continuous optimization.

• Skills in organizational management, project coordination, cross-functional collaboration, prioritization, and independent work.

• Excellent communication and storytelling skills tailored for executive audiences.

• A curious mindset and passion for utilizing AI in growth marketing and creative processes.

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• Capability to independently generate high-quality creative outputs using design or AI tools.

• Practical experience in applying AI solutions within growth marketing workflows.

• Background in a two-sided marketplace, consumer tech, or local services sector.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from the first day of employment.

• 15 days of paid time off (PTO), increasing with over 2 years of tenure.

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work-from-home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for performance-based bonuses.