Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive consistent and scalable growth in the pipeline through innovative acquisition and inbound strategies.

• Create financial models that link channel expenditures to lead generation, pipeline development, and revenue.

• Collaborate with the Finance team to establish spending levels for quarterly and annual lead-generation objectives.

• Perform scenario analyses and align forecasts with actual outcomes.

• Define a strategy for cross-channel optimization, encompassing paid search, paid social, programmatic advertising, and retargeting.

• Focus on experimentation in areas such as creative content, targeting, and landing page experiences.

• Utilize leading-indicator metrics to validate scalable growth strategies.

• Record insights in an experimentation playbook.

• Develop and enhance inbound programs specifically aimed at SMB prospects.

• Work in partnership with web and product marketing teams to boost demo requests and improve conversion rates.

• Evaluate the effects of AI-driven search and discovery changes on paid media economics and pipeline.

• Inform stakeholders about evolving digital discovery trends and modify acquisition strategies accordingly.

• Collaborate with Finance, Acquisition, Website, Marketing, Sales, and Product teams.

• Present data-driven insights to executive stakeholders to influence investment choices.

⛳️ Requirements

• A bachelor's degree in Marketing, Business, Finance, Economics, Statistics, or a related field is required.

• Over 10 years of experience in digital marketing with a focus on paid acquisition, growth marketing, or performance marketing.

• Advanced skills in Excel/Sheets.

• Expertise in scenario modeling, sensitivity analysis, forecasting, and ROI analysis.

• Practical experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, DSPs, and retargeting platforms.

• Ability to balance customer acquisition cost (CAC)/cost per lead (CPL) efficiency with pipeline growth targets.

• Strong understanding of attribution, funnel metrics, and statistical significance testing.

• Knowledge of the impact of AI-driven search and generative assistants on digital advertising.

• Experience with hypothesis-driven experimentation, documentation, and rapid iteration.

• Proficiency in Power BI, Tableau, GA4, Salesforce, and HubSpot.

• A proven history of managing large-scale digital advertising budgets.

• Strong experience in SMB inbound marketing and conversion optimization.

• A track record of measurable pipeline growth through paid acquisition and inbound strategies.

• Familiarity with AI-driven search and emerging trends in digital discovery.

• Preferred: experience in presenting to executive stakeholders and influencing investment decisions.

• Preferred: experience in B2B SaaS or HR/payroll/workforce technology focused on SMB and Mid-Market acquisition.

• Preferred: ability to build and lead cross-functional initiatives across Marketing, Sales, Finance, and Product teams.

• Capability to sit for extended periods, typically 7–8 hours a day.

• Ability to operate computer and phone systems, type, and utilize multiple software programs simultaneously.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• Disability insurance

• 401(k) match

• Perks that support employees, their families, and finances

• Career development opportunities

• Annual bonus eligibility

• Restricted stock unit grant based on individual performance