Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Establish the acquisition strategy and growth roadmap for Invoice Simple.

• Create annual and quarterly growth plans for Web, iOS, and Android platforms.

• Prioritize investments according to business impact, customer acquisition economics, and long-term growth potential.

• Discover opportunities and innovative ideas to facilitate growth.

• Manage Invoice Simple's multi-million-dollar acquisition budget across Paid Search, Paid Social, Display, Affiliate, App Store, and emerging channels.

• Collaborate with Paid Media to define strategies, allocate budgets, and evaluate success.

• Optimize the channel mix and investments based on performance metrics.

• Develop and oversee the experimentation roadmap for acquisition, landing pages, messaging, onboarding, pricing, and conversion.

• Take ownership of acquisition forecasting and planning.

• Work alongside Analytics on measurement, dashboards, and attribution.

• Analyze trends, clarify performance, and guide investment decisions.

• Provide strategic guidance for SEO and Growth Analytics initiatives.

• Partner with Product Marketing and Lifecycle Marketing on go-to-market strategies.

• Align cross-functional teams around shared objectives and business impacts.

• Present growth performance, forecasts, and insights to senior leadership.

• Convert complex data into actionable business insights.

• Represent Growth Marketing in planning, budgeting, and business evaluations.

⛳️ Requirements

• Over 10 years of experience in Growth, Performance, or Digital Marketing, preferably within SaaS, PLG, or subscription-based businesses.

• Proven track record of managing customer acquisition strategies and achieving measurable business outcomes.

• Experience handling substantial paid media investments (preferably over $10M).

• Strong skills in forecasting, experimentation, and analytics.

• In-depth understanding of growth across Web, mobile, and app platforms.

• Ability to influence cross-functional teams without direct management authority.

• Exceptional communication skills and a strong executive presence.

• Strategic thinker with a hands-on approach to execution.

• Preferred experience in payments, fintech, or subscription industries.

• Familiarity with growing mobile apps and expertise in App Store Optimization (ASO) is a plus.

• Experience with lifecycle platforms like Braze, Iterable, or Customer.io is preferred.

• Background in a Product-Led Growth environment is advantageous.

• Must be eligible to work without sponsorship.

🏝️ Benefits

• Flexibility to work from anywhere within your country of employment – whether in-office, remote, or hybrid.

• Comprehensive wellness benefits, including an annual wellness stipend.

• 3 weeks of vacation from the start.

• A paid volunteer day of your choice.

• 2 floating holidays to celebrate any significant occasions for you.

• Employee Stock Purchase Program.

• Registered Retirement Savings Plan (RRSP) with a 4% company match.