Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Takes complete responsibility for all marketing initiatives related to a new digital B2C product.

• Oversees paid acquisition efforts, primarily focusing on Meta campaigns.

• Designs and enhances landing pages for optimal performance.

• Develops customer relationship management and lifecycle campaigns.

• Conducts regular interviews with customers to gather qualitative insights and feedback.

• Refines product positioning, messaging, and growth priorities during the initial beta phase.

• Executes ongoing growth experiments across various channels, creative formats, and AI-driven processes.

• Manages marketing KPIs, including cost per install, funnel conversion rates, and activation metrics.

• Generates reports on marketing performance and oversees budget management.

• Analyzes campaigns, creates forecasts, and formulates data-driven recommendations.

• Collaborates closely with the Product & Business Lead, the CMO, and the founders.

⛳️ Requirements

• Several years of practical experience in growth marketing for a digital B2C product.

• Experience working in a dynamic startup or scale-up environment.

• Ideally, experience as a founding marketer or the first marketing hire.

• Proven track record in managing and optimizing paid social campaigns, particularly on Meta.

• Familiarity with CRM and lifecycle campaigns.

• Strong analytical capabilities.

• An innate sense for branding and visual storytelling.

• Knowledge of product analytics tools, such as Amplitude.

• Native-level proficiency in German.

• Fluent in English.

• AI-first approach to work, actively utilizing AI tools and agents.

• Willingness to engage hands-on as the primary marketing owner.

• Experience in app marketing, influencer marketing, or search engine advertising (SEA) is a plus.

🏝️ Benefits

• Flexible remote working options.

• Availability of part-time roles.

• Modern equipment (MacBooks) provided.

• Collaborative office environments with flexible desk arrangements.

• Agile work methodologies.

• Competitive compensation.

• Access to competence and leadership development models.

• Nilo.health services.

• Corporate benefits.

• JobRad program.

• Opportunities for workations.

• Sabbatical options available.

• 30 days of paid vacation.

• Choice of personal benefits: Wellpass, Hansefit, or the DB job ticket.

• Internal training programs.

• Coaching sessions.

• Regular feedback and growth processes.

• Flexible external learning opportunities.

• Office breakfast and lunch provided.

• Optional events.

• Remote team-building activities.

• Office dogs.

• Exclusive discounts for family and friends.