Senior Growth Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create comprehensive demand-generation campaigns for APEX MCS, Inertia CS, Vela LMS, and key verticals, utilizing email, LinkedIn, landing pages, content, events, nurturing, trials, and sales follow-up.

• Identify ideal customer profiles, segment contacts and accounts, and develop personalized or account-based outreach strategies.

• Construct product positioning, personas, use cases, value propositions, proof points, comparisons, business cases, and launch messaging.

• Produce sales-enablement materials including presentations, one-pagers, ROI tools, infographics, case studies, messaging, objection-handling resources, and account-specific assets.

• Develop HubSpot landing pages, forms, lists, workflows, nurture programs, lead routing, lifecycle processes, dashboards, and reporting mechanisms.

• Ensure consistent data flow between HubSpot and Salesforce.

• Set tracking and attribution standards, monitor conversion rates through the funnel, identify drop-offs, and test audiences, offers, messaging, calls to action, and follow-up strategies.

• Collaborate with sales teams on priority accounts, campaign follow-ups, lead-response expectations, recycling efforts, re-engagement initiatives, and closed-loop feedback.

• Execute measurable pre-event, onsite, and post-event campaigns.

• Assist in customer adoption, renewals, cross-selling, upselling, testimonials, and case studies.

• Define positioning, target audiences, campaign priorities, calls to action, funnel baselines, sales handoffs, event follow-up, and customer-expansion support during the initial six months.

⛳️ Requirements

• A minimum of five years’ experience in B2B growth marketing, demand generation, product marketing, lifecycle marketing, or integrated marketing.

• Proven track record in generating qualified meetings, demonstrations, opportunities, or pipeline.

• Extensive hands-on experience with HubSpot, covering landing pages, forms, lists, workflows, email, automation, lead management, and reporting.

• Excellent business writing and product-marketing abilities.

• Capability to simplify complex technical, compliance, or operational concepts.

• Proficiency in personally building and launching marketing campaigns.

• Strong collaboration skills with sales, ability to manage multiple priorities, and utilize data to enhance performance.

• Preferred background in B2B SaaS, RegTech, InsurTech, FinTech, learning management, compliance, enterprise training, insurance, Medicare, or financial services.

• Preferred experience in account-based marketing, mid-market or enterprise campaigns, conferences, product launches, trials, pilot programs, customer marketing, or cross-selling.

• Preferred responsible utilization of AI-enabled tools for research, personalization, content creation, campaign execution, and analysis.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Comprehensive health, dental, and retirement plans.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Collaborative and innovative company culture.