Marketing Manager – Growth

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Create and implement digital marketing strategies focused on generating inbound leads for the services sector.

• Utilize data and analytics to plan, execute, and evaluate campaigns; refine channels and tactics based on performance metrics.

• Conduct SEO (both technical and content) initiatives to enhance organic inbound traffic.

• Oversee social media and LinkedIn presence (organic and paid) linked to lead generation efforts.

• Implement continuous testing and optimization strategies, including A/B testing, segmentation, and targeting, to enhance ROI.

• Perform market and competitive analysis to maintain sharp positioning and messaging.

• Direct go-to-market strategies for service offerings, encompassing positioning, messaging, and target demographics.

• Collaborate closely with the Business Development team during pre-sales to align marketing and sales objectives.

• Define and execute demand generation strategies focused on qualified leads and conversions.

• Own and advance BytePitch's overarching brand identity and reputation across services and products.

• Assist in recruitment efforts with job advertisement messaging and employer branding materials as necessary.

• Help organize and represent BytePitch at pertinent industry events and networking opportunities when required.

• Ensure consistent messaging and content across service buyers, product users, and talent.

• Establish and manage marketing automation and email nurture flows using outreach tools, HubSpot or similar platforms.

• Contribute to website optimization, including landing pages and conversion pathways.

• Monitor and report performance using KPIs such as pipeline contribution, lead quality, and channel ROI.

• Continuously refine strategy based on data insights and market feedback.

⛳️ Requirements

• 4-6 years of experience in B2B marketing, preferably within professional/technical services, software development firms, agencies, or early-stage B2B SaaS companies.

• Demonstrated experience in a small/lean marketing function; comfortable managing the complete stack without specialists to delegate tasks to.

• Experience in supporting pre-sales or collaborating closely with a Business Development/Sales team.

• Strong practical knowledge of SEO, content marketing, marketing automation, and analytics (GA4 or equivalent); capable of executing tasks directly.

• Excellent writing skills in English (Portuguese is a plus), able to articulate technical topics into credible content.

• A results-oriented mindset: focused on pipeline and ROI, rather than just impressions and likes.

• [Nice to have] Experience in managing paid media (Google Ads, LinkedIn Ads).

🏝️ Benefits

• Two types of contracts available: Employment & Service (B2B) Agreements.

• Competitive salary based on your experience.

• Additional benefits such as meal allowances, health insurance, and extra days off (depending on contract type/location).

• Fully remote work environment.

• Flexibility to help you balance personal and professional life.

• An inclusive culture that encourages you to be yourself and thrive professionally.

• A supportive atmosphere for your overall well-being.

• A budget allocated for training.

• A personalized development plan aligned with our career paths.

• Opportunities to travel based on business needs.

• Annual face-to-face company events to connect with colleagues and strengthen company culture.