Senior Growth Marketer

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take ownership of the creative direction for Meta advertisements, which includes developing angles, hooks, scripts, and maintaining a feedback loop with editors.

• Conduct research on homeowner personas, their pain points, relevant Reddit discussions, competitor advertisements, and successful strategies from related industries.

• Produce new advertising concepts on a weekly basis and refine successful ideas.

• Craft hooks, scripts, and storyboards.

• Provide briefs to video editors, assess their work, and deliver go/no-go feedback.

• Analyze ad account data to guide creative choices while a dedicated media buyer manages the ad placements.

• Clarify ad performance by employing psychological insights.

• Adapt creative strategies based on incoming data.

• Drive homeowner engagement towards securing appointments and sales.

• Contribute to the development of the video editing team and collaborate with resources for landing pages and tracking.

• Work closely with the founder.

⛳️ Requirements

• Proven experience as a creative strategist for brands with substantial advertising budgets.

• A portfolio showcasing video advertisements that have successfully converted.

• Strong grasp of direct response marketing and conversion-oriented advertising techniques.

• Expertise in copywriting.

• Capability to generate bold, innovative ideas and maintain a consistent output.

• Proficiency in analyzing hook rates and ad account data.

• Ability to articulate the psychological factors that influence ad performance.

• Skill in crafting highly effective, attention-grabbing hooks.

• Capacity to provide prompt, decisive feedback to video editors.

• Proficient use of AI tools, particularly Claude.

• Experience in home improvement, lead generation, or local services is advantageous.

• A strong background in direct-to-consumer e-commerce is welcomed.

• Current legal authorization to work in the United States or Canada.

• Commitment to a full-time, permanent, long-term position.

🏝️ Benefits

• Performance bonus linked to Return on Ad Spend (ROAS) and profitable lead generation.

• Health insurance coverage.

• Fully remote work environment.

• High-ownership and high-trust culture with genuine growth opportunities as the company scales.