Senior Growth Data Analyst

This is a fully remote position, open to applicants in Spain.

📋 Description

• Create, calibrate, and sustain Marketing Mix Models to assess cross-channel marketing effectiveness and inform media expenditure distribution.

• Design scalable data models and analytical schemas that integrate multi-channel marketing, web analytics, and product telemetry.

• Utilize BigQuery, DBT, RudderStack, and Omni to develop unified growth datasets and self-service analytics solutions.

• Perform exploratory analytics across paid search, paid social, and organic acquisition avenues.

• Leverage AI tools to enhance analysis and streamline recurring reporting processes.

• Identify and implement analytics automation possibilities through Lodgify’s AI Enablement initiative.

• Develop measurement and incrementality frameworks for CRM and lifecycle strategies.

• Assess impacts on customer activation, retention, and lifetime value.

• Create measurement frameworks for AI search visibility, LLM answer-engine share of voice, and GEO channel traffic patterns.

• Transform quantitative insights into visual representations and strategic narratives for marketing executives and stakeholders.

• Oversee the measurement stack, including MMM, incrementality, geo-lift testing, and privacy-oriented server-side event tracking.

• Collaborate with Marketing, Product, and Finance teams on customer acquisition cost (CAC) and lifetime value (LTV) unit economics.

• Establish data documentation, reporting protocols, and visualization standards.

• Guide colleagues and set data quality benchmarks across the growth organization.

⛳️ Requirements

• Practical experience with at least one of Marketing Mix Modeling (MMM) or incrementality testing.

• Demonstrated expertise in marketing analytics.

• Extensive understanding of CAC, LTV, ROAS, and multi-touch attribution methodologies.

• Proficiency in writing advanced, production-quality code.

• Capability to construct robust data models that convert raw marketing telemetry into scalable analytical frameworks.

• Familiarity with privacy-first tracking methodologies.

• Advanced knowledge of BigQuery, DBT, RudderStack, and Omni.

• Ability to distill complex datasets into clear, actionable insights.

• Strong skills in data visualization and narrative storytelling.

• Business insight and the ability to relate analytics to commercial results.

• Structured problem-solving abilities and risk management expertise.

• Capability to manage stakeholders amidst competing priorities.

• Ability to influence cross-functional decisions without formal authority.

• Skill in clearly presenting technical insights to marketing leaders and cross-functional teams.

• Applications and CVs must be submitted in English.

🏝️ Benefits

• Remote Flexibility: Enjoy the option to work from home on any day that suits you.

• 25 paid vacation days per year.

• Jornada Intensiva in August.

• Premium health, dental, and mental health coverage through Alan.

• Coverage for pre-existing conditions.

• €150/month meal allowance on your Alan card.

• 50% discount on Ametller Origen prepared meals at the office.

• Flexible Remuneration for additional meal expenses (up to €70/month).

• Flexible Remuneration for public transportation costs (up to €136/month).

• Provision of a table, ergonomic chair, and monitor for your home office setup.

• Complimentary Spanish language classes.

• Cash incentives for employee referrals.

• Daily breakfast provided at the office.

• Monthly team-building events.

• An inclusive and energetic work environment.