Senior Group Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of and execute strategic marketing initiatives aimed at launching and promoting the adoption of da Vinci General Surgery indications.

• Cultivate surgeon champions and lead educational programs and symposia focused on robotic clinical practices.

• Oversee Clinical Marketers assigned to specific subspecialties, providing guidance and supporting their professional development.

• Act as a subject matter expert in General Surgery and assess market dynamics within Europe.

• Segment and analyze markets, surgeons, medical practices, patient journeys, and the steps involved in clinical procedures.

• Create, develop, and implement marketing strategies for Europe, including value messaging and tactics that demonstrate a return on investment (ROI).

• Coordinate strategic initiatives with country marketing and sales leadership regarding European procedure priorities.

• Collaborate with the Training team to establish standardized training pathways.

• Formulate publication strategies alongside Clinical Affairs to encourage procedure adoption.

• Specify marketing promotions and product requirements for new offerings.

• Identify key opinion leaders (KOLs) among surgeons and create guides and training materials for procedures.

• Develop marketing and sales tools for clinical and capital products.

• Build relationships with speakers, educators, case observers, and executive KOLs.

• Establish proctors and course hosts to ensure the implementation of safe, reproducible surgical techniques that enhance patient outcomes.

• Collaborate with Market Access to support cost-effectiveness and value strategies.

• Create and validate clinical and economic data in partnership with case observation centers and surgeon champions.

• Align efforts with surgical and executive societies.

• Plan and execute Intuitive’s presence at European conferences, symposia, postgraduate courses, live surgical broadcasts, and trade show exhibits.

• Develop and implement collaborative initiatives with European societies focused on training and education.

⛳️ Requirements

• A Bachelor’s degree in life science or a business-related discipline.

• An MBA is preferred.

• Over 12 years of experience, including at least 7 years in Clinical/Product marketing within a therapeutic medical device company.

• Experience in General Surgery is preferred.

• Strong clinical, surgical, and/or operating theatre experience is desired.

• More than 3 years of proven success in management, talent development, and training.

• Fluency in English is required.

• Proficiency in German and/or French is preferred.

• Demonstrated ability to effectively position procedure/product messages and develop sales support that drives adoption.

• A successful track record in building clinical education and marketing programs to foster product/procedure growth.

• Experience in leading departmental and cross-functional projects and teams within the medical device or a related industry.

• Strong history of steering strategic initiatives from conception to completion.

• Ability to integrate business insights into comprehensive marketing strategies and plans.

• Excellent verbal and written communication, teamwork, and interpersonal skills across various stakeholders.

• A self-starter with the ability to lead in an unstructured environment.

• Capable of managing projects, budgets, prioritization, and multiple tasks simultaneously.

• Proficient in the MS Office product suite.

• Willingness to travel up to 60%, including international travel as required.

🏝️ Benefits

• Remote work options available for employees.

• A culture that promotes inclusivity and diversity within the team.

• Commitment to the long-term growth of team members.

• Equal employment opportunities for all candidates.

• Opportunities for international travel related to the role.