Senior Group Marketing Manager

This is a fully remote position, open to applicants in Italy.

📋 Description

• Lead and execute strategic marketing initiatives aimed at launching and promoting the adoption of da Vinci General Surgery indications.

• Cultivate surgeon advocates and oversee clinical education programs and symposia.

• Supervise Clinical Marketers within specified subspecialties, offering guidance and fostering individual growth.

• Act as a subject matter expert in General Surgery while assessing the dynamics of the European market.

• Create market segmentation and gain insights into surgeons, practices, patient journeys, and clinical procedure phases.

• Strategize and implement European marketing plans, value messaging, and tactics that demonstrate return on investment.

• Ensure alignment of strategic initiatives with European market/country marketing and sales leaders.

• Assist in team prioritization and the execution of strategies within set timelines and budgets.

• Collaborate with the Training team to establish standardized training pathways.

• Formulate publication strategies in partnership with Clinical Affairs.

• Specify marketing promotion and product requirements alongside European product marketing teams.

• Identify surgeon Key Opinion Leaders (KOLs) and develop procedure guides and training materials.

• Create clinical and capital marketing and sales resources.

• Cultivate Speaker, Teacher, Case Observation, and Executive KOLs.

• Develop proctors and course hosts to ensure safe and reproducible surgical techniques.

• Collaborate with Market Access on cost-effectiveness and value strategies.

• Generate and validate clinical and economic data.

• Align with surgical and executive societies.

• Plan and manage Intuitive’s participation at European conferences, postgraduate courses, live surgical broadcasts, and trade exhibitions.

• Implement European society collaboration initiatives related to training and education.

⛳️ Requirements

• Bachelor's degree in life sciences or a business-related field.

• MBA is preferred.

• 12+ years of professional experience.

• 7 years of Clinical/Product marketing experience in a therapeutic medical device organization.

• Experience in General Surgery is preferred.

• Strong experience in Clinical, Surgical, and/or Operating Theatre (Room) settings is desired.

• 3+ years of successful management and talent development experience.

• Proficiency in English is required.

• Fluency in German and/or French is preferred.

• Demonstrated capability to position procedure/product messages and create sales support to facilitate adoption.

• Proven success in developing clinical education and marketing programs to foster product/procedure growth.

• Experience in leading departmental and cross-functional projects and teams in the medical device or related sectors.

• Strong track record of managing strategic initiatives from inception to completion.

• Success in integrating business insights into comprehensive Marketing strategies and plans.

• Exceptional verbal/written communication, teamwork, and interpersonal skills across various stakeholders.

• Capability to take the lead in an unstructured environment.

• Proficient in managing projects, budgets, priorities, and multiple responsibilities.

• Strong familiarity with the MS Office product suite.

• Willingness to travel 60%; international travel is required.

🏝️ Benefits

• An inclusive and diverse team culture.

• Investment in long-term growth and professional development.

• Equal employment opportunities for all.

• Protections against discrimination and harassment.