Senior Group Marketing Manager

This is a fully remote position, open to applicants in France.

📋 Description

• Spearhead and execute strategic marketing initiatives aimed at launching and promoting the adoption of da Vinci General Surgery indications.

• Cultivate surgeon advocates and develop clinical education programs.

• Oversee Clinical Marketers within designated subspecialties, providing guidance and fostering individual growth.

• Assess market dynamics across Europe, including adoption motivators, obstacles, procedural insights, surgeon practices, patient pathways, and clinical protocols.

• Craft and implement European marketing strategies, value propositions, and tactics that demonstrate a clear return on investment.

• Coordinate European procedural priorities and strategic goals with country-specific marketing and sales leadership.

• Establish standardized training pathways in collaboration with the Training team.

• Formulate publication strategies with Clinical Affairs to facilitate procedure adoption.

• Specify marketing promotions and product specifications for new offerings.

• Identify surgeon key opinion leaders (KOLs) and develop procedure guides and training resources.

• Create sales, clinical, capital marketing, and training materials.

• Build relationships with surgeon champions, proctors, course facilitators, speakers, educators, case observers, and executive KOLs.

• Design and implement robotic clinical education initiatives, including symposia, partnerships with societies, conferences, postgraduate courses, live surgical demonstrations, and trade-show marketing.

• Assist in developing value and cost-effectiveness strategies with Market Access.

• Generate and validate clinical and economic data.

• Lead cross-functional projects and support the development of sales representatives.

⛳️ Requirements

• Bachelor's degree in life sciences or a business-related field.

• MBA is preferred.

• Over 12 years of professional experience, including 7 years in Clinical/Product marketing within a therapeutic medical device organization.

• Experience in General Surgery is preferred.

• Strong background in clinical, surgical, and/or operating room environments is desired.

• A minimum of 3 years of successful management and talent development experience.

• Proficiency in English is required.

• Fluency in German and/or French is preferred.

• Demonstrated ability to effectively position procedure/product messages and create sales support to enhance adoption.

• Proven success in developing clinical education and marketing programs.

• Experience in leading departmental and cross-functional projects and teams within the medical device or related sectors.

• Strong history of driving strategic initiatives from inception to completion.

• Ability to integrate business insights into comprehensive marketing strategies and plans.

• Excellent verbal and written communication, teamwork, and interpersonal skills.

• Capability to manage projects, budgets, priorities, and multiple tasks simultaneously.

• Robust knowledge of the MS Office suite.

• Willingness to travel 60%, including international travel.

🏝️ Benefits

• An inclusive and diverse team culture.

• Support for long-term growth and professional development.

• Equal employment opportunities.

• Protection against discrimination and harassment.

• Fair-chance consideration in compliance with applicable laws.