Senior Graphic Designer

This is a fully remote position, open to applicants in India.

📋 Description

• Create visually appealing social media assets, campaign visuals, static advertisements, carousels, banners, and various digital materials.

• Design performance marketing creatives for platforms like Meta Ads, Google Ads, and other digital advertising channels.

• Implement visual hierarchy, typography, composition, and engaging creative hooks to enhance audience attention and ad effectiveness.

• Generate creative variations for A/B testing, campaign optimization, and targeting different audience segments.

• Adapt designs for various platforms, formats, dimensions, and brand guidelines.

• Ensure visual consistency across all campaigns and brands.

• Interpret creative briefs, brand guidelines, and marketing goals to develop visual concepts.

• Create campaign concepts, product-focused creatives, promotional materials, and brand communication assets.

• Collaborate effectively with performance marketing, creative strategy, and social media teams.

• Utilize AI tools to generate visual concepts, enhance images, create backgrounds, manipulate assets, and explore creative directions.

• Integrate relevant AI-driven workflows into design projects.

• Produce basic motion graphics, animated social media content, and simple video advertisements.

• Edit short-form videos with transitions, text animations, effects, and other visual elements.

• Transform static designs into motion-based creatives.

• Work alongside video editors and creative teams on complex video production projects.

• Manage multiple projects and deadlines efficiently.

• Oversee projects from initial brief to final asset delivery.

• Incorporate feedback from internal stakeholders and clients while upholding design quality.

• Stay updated with design trends, advertising formats, AI advancements, and social media aesthetics.

⛳️ Requirements

• 4–6 years of professional experience in graphic design, ideally within a digital marketing, creative, advertising, or performance marketing agency.

• A strong portfolio demonstrating social media creatives, digital advertising assets, and performance marketing campaigns.

• Experience with reputable brands, well-known agencies, or dynamic creative teams is highly preferred.

• Proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Familiarity with Adobe After Effects and Premiere Pro, or equivalent alternatives.

• Practical experience with AI-powered creative tools such as Adobe Firefly, Midjourney, ChatGPT, Canva AI, and Freepik AI.

• Solid understanding of typography, color theory, layout, composition, visual hierarchy, and brand consistency.

• Ability to create engaging visuals that align with marketing goals and advertising standards.

• Basic skills in motion graphics and video editing for social media and performance marketing purposes.

• Strong communication skills, attention to detail, creative problem-solving abilities, and a robust sense of ownership.

• Capability to manage multiple briefs, prioritize tasks, and deliver high-quality work in a remote environment.

• Experience with D2C, e-commerce, consumer, lifestyle, beauty, wellness, or other consumer-facing brands is advantageous.

• Knowledge of performance marketing metrics, including CTR, conversions, and campaign performance.

• Experience in developing creative concepts and variations for paid advertising campaigns.

• Familiarity with AI video tools and emerging creative workflows.

• Experience collaborating with creative strategists, copywriters, media buyers, and social media teams.

🏝️ Benefits

• Flexible, non-restrictive policies that emphasize ownership.

• No micromanagement; complete trust and autonomy for responsible employees.

• No unnecessary salary reductions or limiting leave policies.

• Flexibility for remote work.

• Opportunity to engage in founder-level discussions and business conversations.

• Exposure to decision-making processes related to business and growth.

• Direct collaboration with leaders who have built and scaled prominent Indian D2C brands.

• Practical industry exposure and a conducive learning environment.