Senior Google Ads Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee Google Ads accounts from start to finish, encompassing strategy formulation, campaign creation, optimization, and performance analysis

• Strategize, design, and implement campaigns across Search, Performance Max, Display, YouTube/Video, Demand Generation, and Shopping

• Create and refine campaigns for hotels, resorts, and accommodation providers to boost direct bookings and enhance return on ad spend

• Perform account evaluations, keyword analysis, competitor research, and search term audits

• Enhance bidding strategies, budgets, keywords, target audiences, ad copy, creative materials, and landing pages

• Establish, test, and manage conversion tracking and attribution via GA4, GTM, enhanced conversions, and offline conversion imports

• Conduct A/B testing on ad copy, creative materials, bidding strategies, and landing pages

• Track and assess ROAS, CPA, conversion rates, and budget utilization

• Generate performance reports and dashboards utilizing Looker Studio and additional reporting tools

• Leverage Google Ads Editor, scripts, and third-party PPC tools to automate workflows and enhance efficiency

• Suggest new strategies, platform enhancements, and best practices

• Collaborate with SEO, web development, and marketing automation teams on SEO, GEO, and conversion rate optimization initiatives

• Assist in SEO and GEO efforts, including keyword analysis, on-page suggestions, content briefs, and technical audits

• Gradually assume client-facing roles, including presenting results, discussing campaign strategies, and managing client expectations

• Independently manage multiple client accounts and advertising budgets

• Operate with minimal supervision and contribute to key performance goals related to proactive account management, accurate tracking, testing, reporting, budget pacing, ROAS, CPA, and conversion volume

⛳️ Requirements

• A Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred

• A minimum of 4 to 5 years of direct Google Ads experience, managing campaigns end-to-end at a senior level

• Previous experience in a digital agency managing multiple client accounts and advertising budgets simultaneously is highly preferred

• Background in the hotel, resort, travel, or hospitality sector, especially in driving direct bookings and managing Performance Max for travel and Hotel Ads, is strongly desirable

• Extensive knowledge of various Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, Demand Generation, and Shopping

• Advanced understanding of bidding strategies, keyword analysis, negative keyword management, audience targeting, ad copy testing, and campaign optimization

• Proficient in conversion tracking and analytics tools, including GA4, Google Tag Manager, enhanced conversions, and offline conversion imports

• Experience with Google Ads Editor, Google Ads scripts, Looker Studio, and third-party PPC tools for automation, reporting, and optimization

• Proven ability to enhance ROAS, lower CPA, and increase conversion rates, supported by tangible results or case studies

• Google Ads certifications in Search, Display, Video, Shopping, and Measurement are preferred

• Knowledge of SEO, GEO, and AI-driven search optimization is a plus

• Familiarity with GoHighLevel or similar CRM and marketing automation platforms is advantageous

• Exceptional written and verbal communication skills in English

• Strong analytical, problem-solving, and decision-making capabilities, with a data-driven approach to campaign management

• Self-motivated, proactive, organized, and detail-oriented, capable of working independently and handling competing priorities with minimal supervision

• A mindset geared towards continuous improvement with the confidence to propose new ideas and enhance paid advertising capabilities

🏝️ Benefits

• Competitive salary package

• Company-provided complete desktop/laptop setup with backup internet

• Complimentary pre-employment medical assessment (T&C apply)

• Health Maintenance Organization (HMO) coverage starting on the first day of employment

• 15 vacation days and 5 sick days

• Annual performance evaluations

• Unlimited employee referral incentives

• Employee loan facilities

• Social clubs and interest workshops

• Company events offering opportunities to win exciting prizes and recognize outstanding performance

• Statutory benefits including maternity, paternity, and solo parent leaves, Magna Carta for Women, retirement benefits, overtime, and premium pay

• Emphasis on work-life balance

• Opportunities for professional growth