Senior Go-To-Market Program Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in designing, launching, and managing the new GTM Operations delivery framework, encompassing intake, prioritization, planning, and status reporting.

• Take ownership of the GTM Operations work intake process by triaging sales and marketing requests, defining scope and effort, and prioritizing the backlog.

• Construct and uphold the GTM Operations roadmap, project plans, and timelines.

• Conduct weekly priority meetings, project reviews, and monthly or quarterly updates for sales and marketing leadership.

• Oversee cross-functional programs from initiation to completion, including owner assignments, milestones, risk assessments, and success metrics.

• Develop and maintain playbooks, templates, and documentation.

• Lead evaluations and selections of vendors, manage vendor inventory, track deliverables, and conduct vendor business reviews.

• Organize and spearhead the rollout of new GTM processes, programs, and tools, including communications, training sessions, launch materials, and adoption tracking.

• Collect field feedback and convert it into actionable improvements.

• Collaborate with Field Marketing and Sales on regional programs, events, and executive engagements.

• Establish repeatable field marketing processes and coordinate account targeting and follow-up strategies.

• Monitor field program performance, including attendance, pipeline influence, and cost per opportunity, and communicate results to leadership.

• Report directly to the head of GTM Operations.

⛳️ Requirements

• A minimum of 5 years of experience in program management, GTM operations, marketing operations, sales strategy, or a similar role within a B2B environment.

• Demonstrated success in managing cross-functional programs that involve sales, marketing, and external partners.

• Practical experience in vendor management, including evaluations, renewals, negotiations, and performance assessments.

• Proven experience in leading change initiatives, implementing new processes or programs, and fostering adoption within sales or marketing teams.

• Exceptional organizational and prioritization abilities.

• Strong written and verbal communication skills, capable of providing updates and presentations to senior leadership.

• Familiarity with project management tools such as Asana, Monday, or Smartsheet.

• Understanding of how CRM and marketing tools facilitate the sales funnel.

• An entrepreneurial mindset and a desire to thrive in a fast-paced company.

• Previous experience in supporting field marketing, events, or account-based marketing (ABM) programs is advantageous.

• Experience within the cybersecurity, SaaS, or another B2B technology sector is a plus.

• Formal training in program or change management methodologies (PMP, Prosci, Agile, or similar) is preferred.

• Experience in establishing a new team, operational model, or intake process is a bonus.

• Background in early- or mid-stage companies is a plus.

🏝️ Benefits

• Comprehensive Medical, Dental, and Vision plans with an option for a 100% employer-paid monthly premium for employees and 50% for dependents.

• Health Savings Account with company contributions for eligible medical plans.

• Flexible Vacation Plan.

• 10 Paid Company Holidays.

• 100% employer-paid Life, AD&D, and Short- and Long-Term Disability Insurance.

• 401k with Traditional and Roth options, including employer matching.

• Company Equity.

• Paid Parental and Pregnancy Recovery Leave.

• Company and team off-sites and virtual events throughout the year.

• Home office stipend.