Senior FP&A Manager – Marketing

This is a fully remote position, open to applicants in Germany, +2 more countries.

📋 Description

• Take charge of the forward-looking financial strategy for n8n’s marketing efforts focused on both top and mid-funnel activities across PLG and SLG initiatives.

• Lead the annual planning process and ongoing Marketing forecasting from start to finish, including target setting, cross-department coordination, regional segmentation, budget management, and integration into the overall company plan.

• Collaborate with Marketing budget holders across areas such as demand generation, brand, community and DevRel, product marketing, and events.

• Manage program expenditures, which encompass agency and media contracts, event and sponsorship commitments, timing, seasonality, and reallocations within the budget year.

• Model demand generation, signups, MQL volume, activations, qualified opportunities, conversions, and velocity in partnership with Marketing Operations and Revenue Operations.

• Convert funnel and channel levers into demand assumptions for n8n’s comprehensive top-line model, quantifying financial impacts and trade-offs.

• Evaluate Customer Acquisition Cost (CAC), payback periods, conversion rates, pipeline contributions, and expected versus actual ROI through attribution, incrementality testing, and other relevant causal methodologies.

• Develop a systematic framework for significant marketing investments, including hypotheses, baselines, anticipated returns, confidence intervals, leading indicators, scaling or stopping triggers, and post-investment evaluations.

• Construct and substantiate investment cases for brand, community, content, events, and other spending that is not directly attributable to closed revenue.

• Leverage internal data, external benchmarks, and post-investment insights to inform reallocations.

• Collaborate with Marketing Ops, RevOps, Data, and Controlling to ensure alignment of financial, attribution, measurement, and reporting frameworks.

• Define financial metrics used in Marketing reporting.

• Transform financial reporting and variance analysis into valuable insights and recommendations for Marketing leadership, executives, and board members.

• Engage closely with Marketing leadership and FP&A Managers overseeing PLG and SLG bottom-of-funnel strategies.

⛳️ Requirements

• Over 7 years of experience in FP&A or strategic finance, preferably within a dynamic technology or B2B SaaS context.

• Proven track record of directing intricate, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes from beginning to end.

• Extensive experience in demand-side finance partnering, particularly in either a self-serve/PLG funnel or enterprise/SLG demand-generation model, along with a solid understanding of the other.

• Proficiency in analyzing CAC and CAC payback across channels and motions, including blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.

• Demonstrated experience in building and defending investment cases for brand, community, content, or similar unaccounted expenditures.

• Experience managing program expenditures, including commitments, timing, seasonality, agency expenses, vendor economics, and reallocations.

• Capability to develop complex, integrated financial models that remain robust under varying assumptions, scenarios, and operational inputs.

• Ability to distill intricate analyses into straightforward recommendations and present them to Marketing leadership, executives, and board audiences when necessary.

• An AI- and automation-first mindset, including familiarity with platforms such as n8n.

• Proficiency in English is required.

• For applicants outside Germany, an existing right to work is necessary; visa sponsorship for Germany may be available.

• Nice to have: experience across both PLG and SLG initiatives.

• Nice to have: background in community-led, open-source, or developer-focused product companies.

• Nice to have: experience with incrementality testing, holdout design, or marketing mix modeling.

• Nice to have: familiarity with HubSpot or Marketo, GA4, attribution platforms, and Salesforce.

• Nice to have: experience with Pigment or similar planning tools.

• Nice to have: proficiency in SQL and tools like Looker, Metabase, or Hex.

• Nice to have: background in workflow automation, developer tools, or infrastructure SaaS.

🏝️ Benefits

• Equity ownership in n8n.

• Europe: 30 days of vacation, in addition to public holidays, regardless of location.

• US: 20 vacation days, 8 sick days, plus public holidays, regardless of location.

• Europe: benefits aligned with local country standards.

• US: multiple low-premium, low-deductible medical plans, including a no-cost premium HDHP with pre-funded HSA, as well as dental and vision coverage.

• Europe: pension contributions based on local country standards.

• US: 401(k) retirement plan with a 4% employer match.

• US: company-funded short-term and long-term disability insurance, plus life insurance.

• €1,000 (or equivalent) annually for courses, books, events, or coaching.

• Regular hackathons.

• Remote-first work culture across Europe, with periodic off-site gatherings for team bonding.

• $100 monthly allowance to support open-source projects.

• Commitment to transparency regarding work and company performance.