Senior Finance Manager, Sales and Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Examine bookings, ACV, ARR, revenue, pipeline, win rates, sales productivity, and quota attainment.

• Evaluate performance by region, segment, channel, product, and sales team to uncover trends, risks, and opportunities.

• Offer recommendations to enhance growth, conversion, productivity, and forecast results.

• Prepare and coordinate monthly, quarterly, and annual forecasts for the Sales and Marketing divisions.

• Assist in annual budgeting and long-term planning, including headcount, program expenses, commissions, and growth assumptions.

• Construct scenario models and assess forecast accuracy, key sensitivities, and performance drivers.

• Track marketing expenditures against budget and forecast, clarifying significant variances and anticipated outcomes.

• Assess marketing investment utilizing pipeline contribution, conversion rates, customer acquisition cost, campaign effectiveness, and return on investment.

• Collaborate with Marketing leadership on prioritization, resource distribution, and investment trade-offs.

• Serve as a trusted financial partner to Sales, Marketing, Revenue Operations, and Finance stakeholders.

• Conduct performance and forecast reviews, converting financial data into actionable business insights.

• Constructively challenge assumptions and highlight financial risks, opportunities, and necessary actions.

• Develop executive dashboards, management reports, and concise performance narratives.

• Provide variance analysis compared to Budget, Forecast, and Prior Year, detailing clear drivers and recommended actions.

• Enhance reporting tools, models, data quality, automation, and KPI definitions.

⛳️ Requirements

• Bachelor's degree in Finance, Accounting, Economics, Business, or a related discipline.

• Around five or more years of pertinent experience in FP&A, commercial finance, sales finance, marketing finance, or finance business partnering.

• Proficient in budgeting, forecasting, variance analysis, financial modeling, and management reporting.

• Advanced skills in Excel.

• Capability to work with large datasets and intricate business drivers.

• Experience leveraging AI capabilities to enhance efficiencies and automate processes.

• Proven experience in conveying financial insights to senior non-financial stakeholders.

• Exceptional analytical thinking, attention to detail, organizational skills, and ability to manage competing priorities.

• Desirable: Experience in supporting Sales, Marketing, Revenue Operations, or broader go-to-market teams within a software or technology context.

• Desirable: Familiarity with SaaS and commercial metrics, including ARR, ACV, bookings, pipeline coverage, win rate, CAC, and marketing ROI.

• Desirable: Experience with Power BI, Tableau, SQL, DAX, ERP, CRM, or enterprise planning tools.

• Desirable: A professional finance qualification or progress toward one, such as CPA, CMA, ACA, ACCA, or equivalent.

🏝️ Benefits

• Opportunities for remote work.

• Flexible and hybrid work arrangements.

• Inclusive workplace environment.

• Chance to work in a global, diverse setting.

• Commitment to sustainability initiatives.

• Opportunity to create a positive impact.

• Internal adoption of AI and access to AI tools to enhance creativity and productivity.