Senior Field Marketing Manager – DACH

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Lead and implement the regional field marketing and event strategy across Germany, Austria, and Switzerland.

• Align event initiatives with regional revenue objectives and prioritize strategic and new-business accounts.

• Create C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows.

• Oversee the complete strategy, content localization, speaker sourcing, venue management, and execution for regional events.

• Manage regional presence at key industry conferences and co-marketing events with AWS, Meta, and Google.

• Customize event elements to fit the DACH business culture and adhere to regional compliance/legal standards.

• Set lead and attendee follow-up service level agreements (SLAs) with Sales Development Representatives (SDR) and Account Executive (AE) teams.

• Create post-event content and micro-campaigns for enterprise account teams.

• Evaluate and report on target-account penetration, pipeline creation/influence, deal velocity, and closed-won revenue.

• Oversee the regional field marketing budget and manage relationships with local vendors.

⛳️ Requirements

• 5–7 years of experience in enterprise software/SaaS field marketing, demonstrating a successful history of owning event strategy and execution directly linked to pipeline and revenue generation.

• Strong familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise technology hubs, local event landscapes, and localized content preferences.

• Fluent/native German communication skills (both written and verbal), coupled with excellent English proficiency.

• Proven commercial acumen with the capability to function as a trusted colleague to Senior Sales Leadership and Enterprise Account Executives.

• Practical experience utilizing CRM and marketing automation tools such as Salesforce and Marketo.

• Outstanding organizational discipline and project management abilities to handle multiple complex event activations concurrently.

• Bachelor’s degree or equivalent practical experience.

• Knowledge of account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

🏝️ Benefits

• Competitive compensation.

• Generous time off policies.

• Extensive parental and wellness leave.

• Comprehensive healthcare coverage.

• Retirement savings program.

• Support for employee volunteering and donation initiatives.

• Remote-first work culture.

• Opportunities for mutual learning and development.

• Reasonable accommodations for qualified individuals with disabilities and disabled veterans.