Senior Field Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Implement field marketing initiatives across key regions and segments in close collaboration with Sales and Marketing leadership.

• Align programs to specific objectives, including scheduled meetings, generated pipeline, and expedited deal closures.

• Execute demand generation programs driven by partners.

• Support the pipeline sourced from partners and opportunities influenced by partners.

• Tailor messaging and initiatives for indirect sales strategies.

• Launch scalable campaigns for growth.

• Test and refine messaging, offers, and channels to enhance conversion rates and efficiency.

• Convert insights into repeatable growth playbooks.

• Serve as the primary marketing collaborator for Sales leaders and representatives.

• Align initiatives with territory plans, target accounts, verticals, and quarterly pipeline objectives.

• Develop follow-up strategies, sales materials, and enablement resources for each campaign.

• Oversee performance monitoring and reporting for field and growth initiatives.

• Evaluate pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner.

• Collaborate with RevOps to ensure accurate attribution and reliable forecasting.

• Utilize data to prioritize scalable projects and phase out ineffective initiatives.

⛳️ Requirements

• 4–7+ years of experience in B2B demand generation, field marketing, or growth marketing.

• Proven success in generating pipeline and driving revenue impact.

• Experience collaborating closely with Sales and Partnerships teams.

• Strong program management abilities with the capacity to manage multiple initiatives simultaneously.

• Analytical mindset with proficiency in using data to inform decision-making.

• Experience in a scaling or high-growth B2B setting.

• Experience in supporting partner-led or indirect sales strategies (B2B2B).

• Practical experience with HubSpot and Salesforce.com.

• Hands-on experience with paid acquisition platforms (LinkedIn Ads, Google Ads).

• Familiarity with ABM or account-based field marketing.

🏝️ Benefits

• Variable or bonus linked to pipeline or revenue performance.

• Equity participation.

• Comprehensive benefits package.

• Paid time off (PTO).

• Company holidays.