Senior Field Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and construct the field marketing strategy for Brex's Commercial segment.

• Formulate the segment strategy while identifying high-potential markets and target audiences.

• Develop integrated programs aimed at generating new pipelines and enhancing existing opportunities.

• Act as the marketing lead for the Commercial division, collaborating closely with the Sales team.

• Experiment with innovative approaches to create repeatable and scalable programs.

• Implement campaigns that include executive and customer events, industry initiatives, direct mail, digital experiences, partner activations, webinars, and account-based strategies.

• Manage the field marketing strategy, annual planning, budget, and pipeline objectives.

• Establish the planning cadence across Marketing, Sales, and Sales Development Representatives (SDR).

• Analyze data related to accounts, pipelines, industries, geography, and performance.

• Develop event strategies and oversee audience engagement, objectives, Sales plans, and pipeline results for larger events.

• Define the success metrics for campaigns, create playbooks, and monitor pipeline, conversion rates, and return on investment (ROI).

• Present campaign outcomes to senior leaders in Marketing and Sales.

⛳️ Requirements

• Over 7 years of experience in B2B field marketing, demand generation, account-based marketing, or a similar role, preferably in SaaS, fintech, or another rapidly growing technology sector.

• Proven experience in managing marketing strategy for a specific customer segment, region, industry, or sales organization.

• Demonstrated success in sourcing and accelerating pipeline through integrated marketing programs.

• Deep understanding of the B2B sales cycle and the ability to convert Sales priorities into targeted marketing strategies.

• Proficiency in marketing and pipeline metrics, including analyzing campaign performance, diagnosing gaps, and communicating results.

• Excellent project management and executive communication abilities.

• Ability to manage multiple programs in a dynamic, fast-paced environment.

• Willingness to travel up to 40% for events, Sales meetings, and customer programs.

• Bonus: Experience in establishing a field marketing motion or entering an underdeveloped segment.

• Bonus: Background in marketing to Commercial or emerging mid-market companies.

• Bonus: Familiarity with finance, fintech, spend, payments, ERP, or procurement audiences.

• Bonus: Experience using Salesforce and marketing analytics platforms to evaluate funnel performance and campaign effectiveness.

• Bonus: Capability to develop a business case for additional investment or team expansion based on proven results.

🏝️ Benefits

• Equity and other forms of compensation may be included as part of a comprehensive compensation package.

• Fully remote work options available.

• A diverse and inclusive workplace culture.

• Access to tools, resources, and support for professional development.