Senior Field Marketing

This is a fully remote position, open to applicants in France.

📋 Description

• Define and implement measurable growth strategies aimed at acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

• Develop and execute scalable, efficient, and quantifiable growth marketing plans that align with regional business objectives, in partnership with the sales team.

• Design and carry out multi-channel marketing campaigns to enhance new customer acquisition and generate pipeline opportunities.

• Take ownership of the demand generation funnel and create relevant buyer journeys to deliver measurable business value while optimizing conversion rates.

• Analyze campaign performance and leverage data to make informed decisions that lead to continuous improvement of results.

• Manage the NSS budget effectively, ensuring optimal resource allocation to maximize ROI.

• Collaborate with teams in Content Marketing, Digital, BDRs, external agencies, and SEO/SEA specialists.

• Ensure alignment of marketing initiatives with sales objectives, facilitating smooth lead handover and follow-up processes.

• Convert insights from acquisition-funnel data into impactful, measurable initiatives.

• Stay updated on industry trends, competitive dynamics, and customer insights to spot opportunities and refine strategies.

⛳️ Requirements

• A degree in Marketing, CRM, Sales, or a related field.

• At least 8 years of marketing experience, with a strong emphasis on digital marketing, preferably within the software sector.

• Strong analytical abilities coupled with a structured and self-motivated work approach.

• Exceptional communication skills with a strong focus on customer and team engagement.

• Proficient with CRM systems and marketing automation tools such as Pardot, Salesforce, and Pipedrive, along with familiarity with Google Suite (Analytics, Search Console, etc.).

• Fluency in English and French (both written and spoken); proficiency in any other European language is an advantage.

• Previous management experience is preferable.

• Willingness to travel as necessary.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Collaborative and dynamic work environment.

• Flexible working arrangements.