Senior Experiential Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and sustain a dynamic 12-month calendar for customer experience and activation.

• Suggest events, partnerships, and activation ideas that align with the target audience, objectives, timing, resources, and desired outcomes.

• Prepare budget proposals and business cases; secure approvals and monitor committed, forecasted, and actual expenses alongside Finance.

• Oversee events from initial briefing and planning to onsite execution, breakdown, reconciliation, and follow-up.

• Confirm attendance, audience demographics, venue arrangements, staffing, product logistics, transportation, shipping, setup, and return logistics.

• Develop workback schedules, run-of-show documentation, staffing plans, checklists, and contingency strategies.

• Manage relationships with vendors, agencies, temporary staff, and onsite teams, ensuring production milestones, proofs, shipping, and receipt are handled effectively.

• Identify potential risks and dependencies, propose solutions, and escalate decisions proactively to maintain readiness.

• Forge brand partnerships with complementary brands, community organizations, salons, stylists, event platforms, and cultural or retail partners.

• Oversee approved collaborations, co-hosted events, sampling partnerships, and customer experiences through activation, follow-up, and evaluation.

• Collaborate with the Commercial team on trade shows, retailer events, beauty supply activations, educational experiences, and business-development initiatives.

• Manage PR boxes, gifting and launch kits, retail displays, merchandising, and sampling programs from concept to delivery and quality assurance.

• Supervise the development and deployment of retail displays, including fabrication, shipping, installation, and market validation.

• Coordinate with Operations and Supply Chain regarding inventory management, packing, freight, storage, and asset reuse.

• Work closely with Social, Influencer, PR, and Retention teams on promotion, communications, content capture, lead generation, and follow-up.

• Produce designated social commerce experiences that align with channel objectives.

• Establish event-specific KPIs and reporting responsibilities; track costs, sales, contributions, leads, engagement, content, and follow-up outcomes.

• Provide weekly updates and complete events with performance reviews and actionable recommendations.

• Create reusable playbooks, vendor records, asset inventories, and reporting templates.

⛳️ Requirements

• A minimum of 6 years of experience in experiential, event, field, or brand activation, including independent management of complex events and budgets.

• Proven capability to develop calendars and budgets, assess opportunities, and manage multiple activations from planning to measurable follow-up.

• Strong skills in vendor negotiation, production, staffing, logistics, and project management, with experience leading agencies, contractors, or onsite teams.

• Demonstrated commercial acumen, financial discipline, and practical skills in performance reporting.

• Excellent cross-functional communication skills, with the ability to secure input, resolve obstacles, and drive independent follow-through.

• Preferred experience in beauty, haircare, CPG, lifestyle, or retail; familiarity with textured-hair consumers and product education is a plus.

• Proven track record in developing and executing brand partnerships, showcasing proactive sourcing, negotiation, and measurable value creation.

• Experience managing PR boxes, gifting kits, and retail display programs from concept through production and delivery, including sample review, assembly, quality checks, and vendor oversight.

• Experience with trade shows, retail activations, and community events; live commerce production experience is advantageous.

• Willingness to travel and work onsite for events, including evenings and weekends as necessary.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedule.

• Opportunities for professional development and career growth.

• Employee discounts on products and services.