Senior Events Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Lead the strategy, planning, and complete execution of ZoomInfo's most significant trade shows and conference engagements, encompassing event objectives, audience strategy, booth design, messaging, floor plans, hospitality, vendor management, budget oversight, and post-event evaluation.

• Spearhead the strategy and implementation of ZoomInfo's brand series events and exclusive gatherings, crafting themes, programming, and attendee experiences.

• Act as the corporate events liaison for field marketing teams, coordinating plans before, during, and after events.

• Equip field teams with the necessary tools, assets, and guidance for effective activation.

• Oversee the strategy, organization, and ongoing management of event assets, displays, and booth materials.

• Manage the promotional merchandise store, including product selection, inventory management, fulfillment, vendor relationships, and budget tracking.

• Oversee multiple intricate workstreams with defined project plans, timelines, and stakeholder communications.

• Evaluate and analyze event performance metrics, including attendance, meeting volume, participation by target accounts, lead quality, pipeline contribution, and Return on Marketing Investment (ROMI).

• Utilize attendee feedback and performance data to refine future event strategies.

⛳️ Requirements

• 4–8 years of experience in B2B marketing, corporate events, experiential marketing, or field marketing, with substantial experience leading large-scale trade shows, conferences, and proprietary events within a high-tech or SaaS environment.

• Proven track record in managing large trade show booths, sponsorships, brand event series, and executive engagement initiatives.

• Experience in planning and executing multi-city or regional event programs.

• Demonstrated ability to collaborate effectively with field marketing and sales teams to align event initiatives with business objectives and account strategies.

• Strong project management capabilities with a history of overseeing multiple complex events, budgets, vendors, and cross-functional stakeholders concurrently.

• Experience in managing event assets, branded merchandise, inventory, fulfillment, or a corporate swag program.

• Excellent budget management, vendor negotiation, and operational planning skills, with a keen focus on quality and brand consistency.

• Analytical mindset with experience in measuring event performance and linking experiential programs to pipeline, revenue, and business outcomes.

• Familiarity with MarTech tools such as Marketo, Outreach, Salesforce, Splashthat, Reachdesk.

• Experience with AI-driven tools like Claude, Jasper, Copy.ai, or similar generative AI platforms.

• Willingness to travel up to 30% of the time, including attendance at major trade shows, conferences, and corporate events.

🏝️ Benefits

• Comprehensive benefits package.

• Holistic mind, body, and lifestyle programs aimed at overall well-being.

• Additional compensation options such as bonuses, commissions, equity, and other benefits may also be available.