Senior Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Blackboard's comprehensive global events strategy, including the calendar, prioritization framework, budget, and execution infrastructure.

• Assess which conferences, proprietary events, and partner activations Blackboard will invest in, ensuring alignment with go-to-market objectives.

• Develop event taxonomies that differentiate between pipeline-generation events and retention or expansion events.

• Oversee the event budget, including forecasting, ROI measurement, vendor relationships, contract negotiations, and engagement with agency or contract staff.

• Manage event logistics such as venue and vendor selection, registration, booth and experience design, staffing, shipping, on-site coordination, and post-event follow-up.

• Create scalable execution playbooks applicable across various event types and regions.

• Direct local and contract staff as required.

• Establish pre-event outreach, registration campaigns, during-event engagement programming, and post-event follow-up sequences.

• Collaborate with Revenue Marketing to drive demand generation and account targeting efforts.

• Work alongside Customer Marketing to develop post-event nurture tracks that focus on adoption, retention, and cross-sell outcomes.

• Forge operational relationships with Sales, Customer Success Managers (CSMs), Sales Enablement, and Solution Engineering teams.

• Create event-specific materials for Sales and CSM enablement, incorporating feedback loops.

• Set objectives for events related to pipeline generation, meetings, customer interactions, and new contacts.

• Maintain an events performance dashboard that integrates with Salesforce and HubSpot, where applicable.

• Conduct post-event debriefs and present performance and ROI analyses to marketing leadership.

• Coordinate with Product Marketing Management (PMM), Revenue Marketing, Customer Marketing, and Marketing Operations regarding positioning, attribution, lead routing, and data capture.

⛳️ Requirements

• 8–10 years of experience in event marketing, with a proven record of managing global events programs that yield measurable pipeline results.

• Proven experience in creating and managing events that produce new logo pipeline, preferably within the Higher Education and/or Business & Government sectors.

• In-depth familiarity with the Higher Education market calendar, including events like EDUCAUSE, regional consortia, government technology conferences, and sector-specific gatherings.

• Ability to cultivate and manage structured working relationships with Sales, CSMs, Sales Enablement, and Solution Engineering teams.

• Experience managing event budgets in the six- or seven-figure range, negotiating vendor contracts, and delivering ROI reports to senior leadership.

• Strong project management abilities, including the development of playbooks and the management of multiple concurrent events across different regions.

• Experience in data-driven event measurement, including CRM pipeline tracking and systematic post-mortem evaluations.

• Experience in directing both contract and local event staff.

• Exceptional written and verbal communication skills.

• Candidates must possess legal authorization to work in the country where the position is located and maintain that authorization throughout their employment.

• Visa sponsorship or immigration support is not available.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and career advancement.

• Engaging and inclusive company culture.