Events Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the vision, strategy, and overall success of Arctic Wolf’s premier industry event.

• Develop the event brand, agenda, attendee experience, and scalable operational model.

• Oversee event strategy, audience engagement, financial planning, executive alignment, production excellence, business outcomes, and logistical execution.

• Coordinate cross-functional planning among executive leadership, marketing, product and technical marketing, sales, customer and partner teams, communications, finance, creative marketing, and external agencies.

• Define the event’s long-term vision, positioning, strategic objectives, growth plan, and success metrics.

• Manage the event business plan, encompassing budget, forecasting, investment priorities, commercial opportunities, risk management, and post-event performance.

• Create the event's identity and attendee value proposition.

• Establish governance, decision-making cadence, milestones, and accountability frameworks.

• Develop the agenda, content tracks, event narrative, and ensure smooth event production.

• Lead the attendee strategy for customers, prospects, partners, and cybersecurity communities.

• Enhance registration, attendance, engagement, and retention through demand generation, digital marketing, communications, sales, and customer teams.

• Guide the attendee journey from invitation and registration to onsite programming, networking, and post-event follow-up.

• Craft inclusive, unique, high-quality experiences that build relationships and promote repeat participation.

• Formulate sponsorship and partner participation strategies, value propositions, engagement opportunities, and commercial packages.

• Cultivate relationships with industry organizations, speakers, agencies, and strategic partners.

• Create executive scorecards covering registration, attendance, audience mix, engagement, satisfaction, partner value, influenced pipeline, and ROI.

• Define attribution, post-event follow-up, and reporting processes in collaboration with revenue operations and sales.

• Provide executive-level post-event analysis, audience insights, and investment recommendations.

• Oversee event budget and reporting throughout the program.

• Align event strategy with company objectives and develop omnichannel campaigns.

• Collaborate with creative teams on impactful visuals and experiences.

• Stay updated on industry trends, competitor activities, and strategic event opportunities.

⛳️ Requirements

• Over 10 years of progressive experience in B2B events, experiential marketing, conference production, or integrated marketing, with significant responsibility for large-scale events.

• Proven track record of leading a company-hosted flagship conference, customer summit, or major industry event, with full responsibility for strategy, execution, and outcomes.

• Experience managing substantial event budgets, forecasts, vendor negotiations, and complex cross-functional programs.

• Demonstrated ability to influence senior executives, manage agencies and partners, and lead teams or matrixed workstreams.

• Strong comprehension of audience acquisition, event marketing, attendee engagement, and event-related business metrics.

• Exceptional executive communication, presentation, negotiation, and decision-making capabilities.

• Willingness to travel as necessary for planning, partner meetings, event delivery, Sales Kick Off, Trade Shows, and President’s Club.

• Familiarity with marketing automation, registration platforms, event technology, and performance analytics tools such as Salesforce, Rainfocus, Cvent, Tableau, Marketo, and Stripe.

• Preferred experience in cybersecurity, enterprise software, technology, or another complex B2B industry.

• Experience launching, repositioning, or scaling an owned event into a recognized industry destination is a plus.

• Background in sponsorship strategy, partner ecosystems, and executive or customer community programming is preferred.

• Candidates interviewing remotely are required to be on camera during all video interviews, unless technical, bandwidth, or location-related issues prevent video use, with prior communication of such challenges.

• Adherence to internal information security policies, standards, and controls is essential.

• Employment may be contingent on background verification and additional regulatory, security, compliance, data protection, export control, and authorization requirements where applicable.

🏝️ Benefits

• Equity for all employees.

• Flexible time off and paid volunteer days.

• 401(k) contribution and matching.

• Training and career development programs.

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services.

• Robust Employee Assistance Program (EAP) with mental health services.

• Fertility support and paid parental leave.

• Variable incentive compensation.

• New hire equity grants.