Senior Events Growth Manager

This is a fully remote position, open to applicants in Germany, +5 more countries.

📋 Description

• Take charge of registration and attendance growth for PlatformCon, AgenticCon, and all related events.

• Develop growth loops and foster long-term relationships within the platform engineering community, including practitioners and leaders.

• Manage event pages on Luma and oversee comprehensive campaigns to drive attendance.

• Design campaigns aimed at maximizing attendance rates beyond just registrations.

• Utilize HubSpot and Luma to create and target audience segments for each event.

• Collaborate with the design team on event pages and work with content creators on copy and assets.

• Collaborate and coordinate with performance marketing and lifecycle managers for paid and email support.

• Establish repeatable systems and playbooks to ensure consistent event attendance.

• Propose an event-growth playbook within the first 90 days.

• Validate the playbook during live events within 180 days, enhancing attendance rates and creating reusable city-based audiences.

• Report directly to the Head of Growth.

⛳️ Requirements

• Proven experience in B2B SaaS marketing.

• Demonstrated experience in building and expanding audiences, as well as driving actual attendance at in-person events.

• Strong hands-on expertise with CRM tools like HubSpot for audience segmentation and targeting.

• Proficient in managing social campaigns and briefing for paid campaigns.

• Capable of working independently with full ownership of projects.

• Skilled in developing repeatable systems instead of just addressing immediate event needs.

• Ability to collaborate closely with design teams to create compelling event visuals for Luma and web pages.

• Willingness to travel occasionally to event locations.

• Familiarity with Luma as an event platform is a plus.

• Experience marketing events for a company primarily focused on events is a plus.

• Knowledge of Zapier, n8n, or similar data-flow systems is not mandatory.

🏝️ Benefits

• Direct access to the Head of Growth and the broader leadership team.

• Occasional travel to event cities when required for events.