Email Marketing Lead – E-Commerce

This is a fully remote position, open to applicants in Mexico, +3 more countries.

📋 Description

• Establish the strategy and standards for the email marketing department, which includes developing processes, playbooks, and quality assurance protocols.

• Participate in client calls to advocate for email marketing strategy and outcomes, with the possibility of direct oversight of specific accounts.

• Collaborate with leadership on decisions regarding departmental tools, workflows, and roadmaps.

• Provide reports on departmental performance and overall health to agency leadership.

• Conduct and supervise email marketing audits utilizing platforms such as Klaviyo, HubSpot, Mailchimp, and others.

• Formulate strategies for automation, segmentation, A/B testing, and lifecycle marketing across client accounts.

• Leverage AI tools to enhance copywriting, optimize campaigns, improve segmentation, and streamline reporting workflows.

• Prepare monthly reporting documentation and reflect on results across the department.

• Ensure that list hygiene, segmentation, integrations, and deliverability management adhere to high standards.

• Oversee technical deliverability aspects including DMARC, DKIM, and SPF.

• Innovate and experiment with new email marketing strategies, including workflows enabled by AI.

• Assist in tracking analytics and strategizing for upcoming campaigns.

• Coordinate cross-channel strategies with the wider marketing team.

• Evaluate existing email accounts, present prioritized roadmaps, build departmental infrastructure, and foster team relationships within the first 90 days.

⛳️ Requirements

• A minimum of 5 years of experience in email marketing, with a background in leading or mentoring others.

• Proficient understanding of email and SMS marketing.

• Experience in managing both small and large email volumes and contact lists.

• Demonstrated success in managing client accounts and/or leading a team.

• Experience with e-commerce or D2C brands, whether in an agency setting or in-house.

• Familiarity and comfort with utilizing AI tools in daily email marketing tasks.

• Hands-on experience with platforms such as Klaviyo, HubSpot, and Mailchimp.

• Proficient in email account setup, migrations, and technical integrations.

• Experience working within established processes, playbooks, or departmental infrastructure.

• Agency experience is preferred.

• Previous experience in building or scaling an email marketing function.

🏝️ Benefits

• Fully remote work environment.

• Unlimited paid time off.

• Reimbursements for internet, mobile phone, and gym expenses after 90 days.