Senior Email Marketing – Lifecycle Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the lifecycle marketing program from inception to completion, encompassing strategy, execution, testing, and revenue generation.

• Assemble the team, establish workflows, and set standards from the ground up.

• Formulate daily email and SMS/RCS strategies across various lists and sending schedules.

• Drive the development of campaigns, flows, content, personalization, and transactional initiatives from strategy formulation through to reporting and KPI analysis.

• Integrate subscription and loyalty communications into a structured and ongoing program.

• Oversee the performance of flows within the automated revenue library.

• Develop a systematic testing roadmap that includes advertorial formats, templates, offers, and landing pages.

• Collaborate closely with the Copywriter and the incoming Senior CRO & Experimentation Specialist.

• Manage the Marketing Automation Strategist and Marketing Assistant.

• Maintain high standards and provide comprehensive documentation as the email marketing program evolves.

⛳️ Requirements

• A minimum of 6 years of experience in email/lifecycle/CRM marketing, preferably in DTC ecommerce, with direct revenue accountability.

• Advanced proficiency in Klaviyo, including campaigns, flows, segmentation, deliverability, and a strong comfort level with managing the platform.

• Proven history of testing and experimentation that has positively impacted conversion rates and revenue.

• Robust analytics experience, including GA4, TripleWhale, revenue attribution, and clear KPI reporting to leadership.

• Strong leadership skills for managing teams effectively.

• Operational aptitude for constructing workflows and standards from the ground up.

• Current Mac or Windows computer equipped with antivirus protection.

• Consistently reliable high-speed internet access.

• A quiet, distraction-free work environment.

• Technologically adept and eager to learn new tools and software.

• Proficient and experienced in using Microsoft Office applications (Excel, Outlook, Teams, Word, OneDrive).

• Must possess legal authorization to work in the United States for any employer (W-2) positions.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company.

• 80 hours of paid vacation to begin, with additional PTO that increases based on tenure.

• 40 hours of personal days each year.

• Paid gym membership.

• 7 paid holidays.

• 50% discount on all Dr. Berg products.

• Fully remote work opportunity.

• Emphasis on a healthy work–life balance.