Senior E-commerce Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Assess and provide strategic insights on performance creatives generated by four external UGC and YouTube advertising agencies.

• Analyze creative concepts, hooks, scripts, offers, messaging, and execution prior to campaign launches.

• Ensure that creative outputs are consistent with brand positioning, customer insights, and performance objectives.

• Detect successful creative patterns and opportunities for iteration based on advertising outcomes.

• Review and quality-assess email campaigns, focusing on strategy, copy, design, offers, segmentation, flows, and the customer journey.

• Track email engagement, conversion rates, and revenue performance, and suggest enhancements.

• Supervise Meta advertising performance in collaboration with the in-house Meta Ads Specialist.

• Analyze campaign results, pinpoint trends, direct testing priorities, and evolve towards hands-on campaign management.

• Monitor performance using Triple Whale and various analytics platforms.

• Convert data into insights, priorities, and actionable recommendations across creative, email, website, and paid media.

• Manage communications, meetings, deliverables, deadlines, and accountability with external agencies.

• Project manage the CRO agency while coordinating with Google Ads, SEO, affiliate marketing, and graphic design partners.

• Provide briefs, feedback, priorities, and follow-up actions; escalate performance concerns as necessary.

• Project manage an organic social media team of three and oversee content delivery.

• Take charge of daily coordination and execution of marketing initiatives.

• Establish systems for tracking priorities, deliverables, performance, and accountability.

• Conduct efficient meetings and uphold robust asynchronous communication.

• Alleviate the Marketing Director’s operational workload by approximately four to five hours daily.

• Evolve into broader strategic responsibilities as the business expands.

⛳️ Requirements

• Extensive experience in managing marketing for established e-commerce brands or e-commerce agencies.

• Proven track record with legitimate product-based e-commerce businesses; dropshipping-only backgrounds will not be considered.

• In-depth understanding of performance creative strategies, particularly for Meta, UGC, and YouTube advertising.

• Advanced experience in reviewing or overseeing email marketing campaigns and automated flows.

• Strong grasp of Meta Ads strategy, campaign performance, and creative testing methodologies.

• Experience in managing multiple external agencies or specialized marketing partners concurrently.

• Excellent analytical abilities and the skill to translate performance data into actionable insights.

• Outstanding project management, organizational skills, and attention to detail.

• Strong written and verbal communication capabilities.

• Ability to confidently challenge subpar work, provide constructive feedback, and hold partners accountable.

• Availability to maintain significant overlap with Eastern Time working hours.

• Experience working with e-commerce brands that allocate more than $100,000 per month on advertising.

• Proficient in using Triple Whale or similar e-commerce attribution and analytics tools.

• Familiar with CRO testing and conversion optimization processes.

• Working knowledge of Google Ads, SEO, affiliate marketing, and organic social media.

• Experience utilizing AI tools such as Claude.

• Familiarity with MCP connectors, custom AI workflows, or marketing automations.

• Prior experience supporting a Marketing Director, Head of Growth, or senior marketing executive.

🏝️ Benefits

• Competitive salary (USD).

• Work from home.

• Flexible hours.