DTC E-Commerce Marketing Manager

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of the daily marketing operations, which include paid advertising, email and SMS campaigns, organic social media, promotions, site conversion, and follow-up on inbound leads.

• Establish marketing priorities and integrate various marketing channels into a unified funnel.

• Drive the marketing strategy, oversee the promotional calendar, conduct weekly performance reports, experiment with conversion tactics, and provide creative direction.

• Lead a small team of specialists focused on outbound sales, email and SMS, organic social media, and design.

• Draft briefs, uphold execution standards, and offer guidance and constructive feedback.

• Manage the inbound sales pipeline without engaging in direct sales calls.

• Co-manage paid campaigns with a testing budget and broaden media ownership based on performance metrics.

• Actively engage in testing initiatives or bridging gaps, then delegate or automate tasks using AI.

• Identify and communicate required site and CRO adjustments for the development team to implement.

• Assess performance using metrics such as ROAS, CAC, AOV, contribution margin, and GA4.

• Take sample sizes into account when analyzing marketing data and conducting experiments.

• Utilize Claude or similar AI tools for daily marketing operations and automation.

• Collaborate directly with the CEO.

⛳️ Requirements

• 4–8 years of experience in e-commerce or direct-to-consumer (DTC) marketing.

• At least 2 years of experience in leading a small team or specialists.

• Proficiency in paid social and search, lifecycle email and SMS, CRO, and promotional strategies.

• Experience with higher-ticket, considered purchases is a significant advantage.

• Familiarity with Klaviyo is preferred.

• Strong capabilities in full-funnel e-commerce and DTC marketing.

• In-depth understanding of paid social and paid search methodologies.

• Comprehensive knowledge of lifecycle email and SMS marketing strategies.

• Experience in conversion rate optimization and running promotions.

• Proficient in evaluating metrics such as ROAS, CAC, AOV, contribution margin, and GA4.

• Ability to consider sample sizes before drawing conclusions from performance data.

• Skill in setting priorities, drafting clear briefs, and guiding specialists effectively.

• Capability to provide creative direction and constructive critique.

• Daily use of Claude or equivalent AI tools for practical tasks.

• Experience in developing projects with Lovable, Replit, or Cursor is a strong plus.

• Ability to advocate for recommendations and commit once decisions are finalized.

• Availability to work from 9:00 AM to 5:00 PM EST.

• Resume must be submitted in English and in PDF format.

• A video showcasing skill sets is required as part of the application process.

🏝️ Benefits

• Completely remote work from home.

• A distributed team environment.

• Opportunity to take ownership of the demand generation side of a burgeoning e-commerce business.

• Direct collaboration with the CEO.

• Access to internally developed AI-powered systems.

• Flexible working location across LATAM, Africa, and Eastern Europe.