Senior Director, Web & Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the BigPanda website as a vital business asset, focusing on performance, design, development, and pipeline contributions.

• Spearhead a comprehensive website redesign and oversee the ongoing project roadmap.

• Continuously enhance the website to maximize conversion rates.

• Manage BigPanda’s presence in traditional, AI-generated, and answer-engine search results.

• Establish infrastructure to boost BigPanda’s visibility and credibility across pertinent search platforms.

• Utilize AI tools to streamline testing processes, content creation, and technical SEO efforts.

• Develop and own the paid media strategy, ensuring accountability for pipeline contributions, ROI, and expenditure efficiency.

• Oversee the security measures for digital properties, ensuring compliance with GDPR, cookie consent, and data privacy regulations across various regions.

• Collaborate with Legal and IT teams to address compliance requirements.

• Manage vendor security assessments and contractor agreements.

• Take charge of web analytics and establish reporting systems for traffic, conversion, and pipeline transparency.

• Deliver data-driven strategic insights to leadership.

• Own and refine the digital execution model, including collaboration with external partners.

• Work strategically with Marketing Operations and Product Marketing teams.

• Direct creative partners and oversee agency and contractor management.

⛳️ Requirements

• A minimum of 12 years in digital marketing, with proven senior leadership in SEO/AEO/GEO, website strategy, paid media, and conversion optimization.

• Proficient with AI; capable of leveraging AI tools to enhance speed, creativity, and execution.

• Demonstrated experience in auditing and reconstructing digital infrastructure in close collaboration with Marketing Operations or similar departments.

• Experience in leading a complete website redesign from the business case to launch, with a keen eye for design.

• Expertise in AEO, GEO, and AI-generated search methodologies.

• Experience managing website security, GDPR/consent compliance, and vendor security assessments across multiple regions.

• Strong negotiation and vendor management capabilities.

• Proven performance marketing discipline with defined accountability for pipeline contributions and ROI.

• Exceptional communication skills to translate complex digital strategies into compelling narratives for senior leadership.

• Ability to collaborate effectively with technical and operational teams.

• Must reside in the United States.

• Visa sponsorship is not available for this role.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Parental leave policies.

• Competitive equity options.

• Remote-first work environment.

• Unlimited paid time off (PTO).

• Twelve (12) paid holidays throughout the year.

• Financial support for fertility, adoption, and surrogacy expenses.

• Up to eighteen (18) weeks of fully paid leave for birthing parents.

• Up to twelve (12) weeks of leave for non-birthing parents.

• Financial planning assistance.

• Employee learning and development budget.

• Values-based recognition programs (quarterly and annually).

• Social community and Employee Resource Group (ERG) initiatives.

• Dog-friendly office environment.

• Lunches provided in the office.

• Flexible work arrangements.

• Work-from-home stipend to support remote work setups.

• A values-driven culture.

• Bonus opportunities.

• Career development pathways.